There is a concentrated effort to defame and harass members of the Marketecture team here on X and other social networks. Implying horrible things and posting doctored photos. If you see weird posts about me, @JeremyBloomHere or @aripap please report them and block the sender. The situation is being addressed

The creator economy is evolving fast. Hosts @aripap and @ericfranchi talk with @Mr312, Co-Founder & CEO of @BookCameo, and @PeGuyBro, Creator of PE Guy, about creator monetization, brand partnerships, LinkedIn, and the future of creator platforms. Plus: Muse, M&A, and commerce media. news.marketecture.tv/podcast…

We’re LIVE from Chicago. Marketecture Live is officially underway. The room is packed. The coffee is flowing. The AdTech is AdTeching. Today we’re talking about what’s working, what’s broken, what AI is supposedly going to fix and what we’re all building next. No panels. No fluff. Just really smart people with strong opinions. Chicago, we have arrived. @aripap, @JeremyBloomHere, @sam_khoury1, @Jackelyn_Keller, @AmeliaTran, @HannahKasoff, Jesse Meyer, David Berkowitz, @kait_obrien7

Clicks were never enough. @alihill, CEO and Co-Founder of @ondevice, joined me on the AdTechGod Pod to discuss what better brand lift measurement actually looks like, why data quality matters, and how AI can turn measurement into smarter campaign decisions. The real value of measurement is using it to make the next campaign better! Spotify: open.spotify.com/episode/5ow… Apple Podcasts: podcasts.apple.com/us/podcas…

Google ad tech antitrust ruling was just unsealed. I'm going to read and post highlights in the thread below 🧵 Here's the full document: storage.courtlistener.com/re… 1/?

Retail media keeps growing, but it isn’t getting any simpler. I sat down with @Pacvue's Tommy Burton to talk about measurement, AI, automation, agentic shopping, and where commerce media goes next. Listen to Beyond Retail Media: Connected Commerce with Pacvue’s Tommy Burton. Spotify: open.spotify.com/episode/1go… Apple Podcasts: podcasts.apple.com/us/podcas…

@AdtechGod appreciate the note in the newsletter today. Securing double digit growth YoY 2 years in a row for a multi-million dollar account is more fun than cold calling connections but them’s the breaks. So many talented free agents right now, swoop them up.

This tweet caused panic at Walmart. I’m not resigning. It’s a shitpost in reference to Anthropic Researcher’s tweet. My bad 🙈

Can an identity solution really protect your data if the platforms receiving it don’t accept its privacy-safe identifier? More than 50% of US digital ad spend flows through platforms where that question matters. @HightouchAI takes a closer look at the privacy safeguard advertisers may not actually be getting. hightouch.com/blog/the-rampi… Sponsored by @HightouchAI

What’s really playing when your CTV ad appears? @bcondon33 of @GracenoteData joins AdTechGod to discuss content-level transparency, truly live sports, premium inventory, and what comes next for CTV advertising. Listen now. Spotify: open.spotify.com/episode/3UW… Apple Podcasts: podcasts.apple.com/us/podcas…

@AdtechGod telling me he listens to my podcast

Today’s guest is Mike Brooks, Founder of Brooks Industries. We chat about the convergence of CTV + mobile, the future of TV data, performance CTV, product-market fit, and how AI is opening up entirely new opportunities in advertising. Spotify: open.spotify.com/episode/4cR… Apple Podcasts: podcasts.apple.com/us/podcas… Interested in sponsoring the show? Contact ⁠marketecturemedia.com

I was unfortunately impacted by The Trade Desk layoffs, on my 7th anni. To my 500+ colleagues, please reach out, we're in this together. And if anyone has a social role open, I’d love to connect. Goodbye, TTD — @digi_chad42069's March Chadness will have to continue without me.

Apparently healthy companies now come with 15% fewer people.

Today's top ad story from M.A.D.: Judge Brinkema rules @Google won't have to break up its ad tech business despite previous monopoly ruling per @adexchanger adexchanger.com/antitrust/go…

Did LinkedIn change the algo again? I’ve been seeing longer than normal lag times for posts to catch traction. Usually anywhere from few minutes up to 10 min before engagement starts. Then rather than a steep pop of engagement it’s a longer dragged out engagement trend.

Here’s my summary of the closing arguments in the Google ad tech remedies case from last Fall: monopoly-report.com/p/closin…

Well this is awkward. The entire point of paying an identity provider is to help you find MORE of your customers and even though this is an #AD I think you’ll find it interesting. @HightouchAI just published data suggesting that, in some cases, @LiveRamp may be doing the opposite. In one test, less than 50% of users who matched through direct first-party activation made it into the LiveRamp-onboarded audience at the same destination. In another, first-party data alone actually outperformed LiveRamp on some channels. Now, important disclaimer: this is Hightouch publishing research about a competitor. They very much have a dog in this fight. But forget the vendor battle for a second. If you’re paying someone to improve your match rates, shouldn’t you regularly test whether they’re actually… improving your match rates? Check out their research here: hightouch.com/blog/liveramp-…

From Amazon to AI-Powered Commerce Marissa Ramirez, Chief Commercial Officer at @ShopsenseAI, joins the AdTechGod Pod to talk about her move from Amazon into the startup world and where commerce media goes next. We get into the evolution of shoppable CTV, how advertising can become a better experience for consumers, and why the future of AI in advertising may belong to specialized models built to solve specific problems. Spotify: open.spotify.com/episode/2LX… Apple Podcasts: podcasts.apple.com/us/podcas… Interested in sponsoring the show? Contact ⁠ marketecturemedia.com

Just some AdTech and sales memes for you on this amazing Saturday morning