hot take:
content has always been the focus point of being an extremely successful major artist, it’s just evolved into all of us having to do it in order to be seen.
all of our fav’s in the mainstream had to do some older form of “content” to become superstars whether it was publicity stunts, wild music videos, crazy shit said in interviews, how they dress in public, etc.
you just gotta find what makes you unique and stand out and push that like there is no tomorrow.
it’s called branding.
Sorry I wanna b a real artist n don’t wanna post 30 TikTok’s a month js to get attention to my music lmao like wtf