We just helped deliver a historic win for American ranchers.
For years, a loophole allowed foreign meat to be labeled “Product of USA.”
This loophole undercut American ranchers, misled consumers, and empowered massive corporations.
That loophole is now officially CLOSED.
We’ve spent 8 years fighting for this change.
And it’s one of our biggest victories yet.
Closing this loophole empowers U.S. ranchers and enforces transparency for consumers.
But this is only step one.
This rule does not require all meat to carry a country of origin label.
The “Product of USA” label is optional, so it can give U.S. ranchers a leg up, but imported meat can still be sold with no transparency on its origin.
To achieve full transparency, we are calling to restore Mandatory Country of Origin Labeling, which was repealed in 2015 due to corporate pressure.
Read our full blog below breaking down why this change is meaningful, and why we still need MCOOL:🧵