GTM Atlas Volume II is live.
We're back with more frameworks, systems, and insights from the people shaping modern GTM.
Read six new entries from top operators at @AnthropicAI, @NotionHQ, @stripe, @linear, @meetgranola, @WisprFlow.
Plus a curated stack of perks from @framer, @fin_ai, and @CustomerIO.
Start exploring: attio.ai/atlas
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Join us for an evening of short, no-fluff demos with sales operators from Attio, @clay , and @LushaData.
We鈥檒l share the workflows behind our own sales motions: what we鈥檝e built, and what moved once it was running every week.
You'll leave with tactics you can build the next morning.
September 29, London HQ.
Register here: attio.xyz/clay-lusha
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We're sharing the sales playbook our team runs on.
How Attio uses Attio is a series of workshops and deep-dives on how we use the product to orchestrate our entire GTM motion.
This week, Paul De Libero, Account Executive, hosts a live workshop on the agents and workflows he runs on every account.
Tomorrow at 14:30 UTC, live on Attio Community.
Register to watch now: attio.xyz/workshop2
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It鈥檚 no surprise our own team runs on Attio.
People keep asking what that looks like, so we're sharing the playbook our team works from.
How Attio uses Attio is a series of workshops and blog posts on how we use the product to orchestrate our entire GTM motion.
First up is Victor Palanco, Account Executive, on the views and reports he runs his pipeline from and the Ask Attio prompts he leans on.
Tomorrow at 14:30 UTC, live on Attio Community.
Register to watch now: attio.xyz/ae-workshop
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Sales is changing. This feeling isn鈥檛.
Our London team went on a field trip to see our latest billboards in the wild. Every team's ritual for a win looks different. This is ours.
Live now across London and San Francisco, New York coming soon.
Learn more: attio.xyz/sales-is-changing
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A huge moment for our friends at @Etched, who have raised $700M at a $21B valuation.
Congratulations to @UbertiGavin and the team. We're proud to be part of the stack accelerating their growth.
We've raised $700M at a $21B valuation from Jane Street, Kleiner Perkins, Sequoia, A16Z, Peter Thiel, BCV, and Blackstone.
We're also excited to share that we've shipped our first rack to Jane Street.
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Attio retweeted
Today we're shipping the no. 1 feature request from Attio customers: Formula attributes!
Describe what you're trying to calculate and AI composes the formula for you (or write it yourself, the editor is a truly great one!).
Also...
- Rich outputs: selects, dates, currencies, text, numbers, etc.
- Reference historical attribute values, not just current state
- Real-time recalculation across millions of records
- They work like any other attribute: trigger workflows, build reports, filter views, etc.
We've been running account health scores, lead scoring and revenue forecasting on them internally for months.
More here: attio.ai/attio-formulas
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Attio does the math.
Get live answers from your data with formula attributes. Be deterministic where it matters, reference across your workspace, and stay reactive to changes.
Now forecasts recalculate on their own, pipeline health updates itself, and lead scores stay current.
Learn more about formula attributes here: attio.ai/formulas-attio
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People who've never written a line of code can build software now.
With the App SDK, anyone can extend Attio to fit exactly how they work. Automations that used to need a consultant, or weren't possible at all before, can now be built by whoever needs them.
Studio Sessions Ep. 2 @byteofbits
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Attio retweeted
We just shipped our new @attio homepage. The product has changed a huge amount over the last few months and this new page much better reflects its capabilities.
Some of my favourite details 馃У
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Attio retweeted
Super excited to welcome the team behind Inconvo to Attio.
Co-founders Eoghan and Liam built a great way for developers to add chat-with-data to their products as part of YC鈥檚 S23. They'll be joining to expand @attio's ecosystem.
We have doubled our engineering team in the last 6 months as our ambition amplifies. A big welcome to Eoghan and Liam, excited to build with you!
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70 people showed up during a heatwave to build.
Last Saturday we hosted the @techeurope_ hackathon at our London office. It was incredible to see so many people building on top of Attio.
The standout project was SellFast, a Pok茅mon battle sales trainer that pulls call recordings and throws reps into live voice battles against actual customer questions.
They took the Attio track and the overall win.
Congrats to every team that shipped something on the day.
You set the bar for the next one.
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Attio retweeted
Got a full room of builders over in the @attio office for a full day of hacking with @techeurope_
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We're entering the age of the renaissance CSM.
Being great with customers is no longer enough. Today's best CSMs are technical enough to build workflows beside customers, commercial enough to carry the renewal, and strategic enough to drive expansion.
Bo sun, Global Head of CS at @NotionHQ, wrote the playbook on this shift and what it takes to build a CS team that operates as the growth engine of the company.
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Read his full entry: attio.ai/gtmatlas-bo
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Turn outreach into pipeline with @lemlist + Attio.
Run outbound directly from your CRM. Add contacts to campaigns, enrich lead data, track activity, and automate follow-ups. Keep every record in sync without switching tabs.
Check it out here: attio.ai/lemlist
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