IGNCA's Aatmanirbhar Bharat Centre for Design organised a thought-provoking brainstorming session on "Developing Entrepreneurship Opportunities in the Culture and Creative Sector," bringing together policymakers, cultural practitioners, scholars, and entrepreneurs to deliberate on strengthening India's creative economy.
Addressing the gathering, Ms. Lily Pandeya, Joint Secretary, Ministry of Culture, highlighted that the creative economy is a vast canvas with immense potential to contribute to India's GDP. She emphasised the importance of developing a robust Culture Satellite Account to better measure the economic value of the cultural sector.
Mr. Shah Faesal, Deputy Secretary, National Mission on Creative Economy & Museums, Ministry of culture spoke about the immense possibilities within the performing arts, visual arts, crafts, and other cultural sectors. He highlighted the need to develop innovative entrepreneurial models, move beyond conventional grant-based approaches, and create sustainable cultural ventures that strengthen the sector's contribution to the national economy.
The session also featured enriching deliberations by experts from diverse disciplines, including Kathak, traditional toys, puppetry, crafts, visual arts, and performing arts, who shared their experiences and perspectives on building a vibrant ecosystem for cultural entrepreneurship.
The programme also witnessed the release of the book Craft Sustenance: Traditions, Transitions & Transformations.
Concluding the session, Dr. Sachchidanand Joshi, Member Secretary, IGNCA, described the brainstorming session as an important beginning. He noted that this marks the start of a larger collaborative journey and assured participants that future initiatives of the Ministry of Culture in the field of the creative economy would continue to engage experts and stakeholders, enabling stronger ideas, meaningful partnerships, and impactful outcomes.
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