One of the most interesting things happening in markets right now is that as the cost of producing things continues to approach zero, the value of being able to produce things is going to change pretty dramatically
For example, if you wanted to build a software product 5 years ago, you needed some combination of engineering ability, capital, time, and other people. Now you can have an idea, sit down with AI, and build something that actually works
Obviously it’s not going to be as good as something built by an exceptional team in a lot of cases, but that’s not really the point. The point is that the barrier to entry is collapsing, and the number of people who can produce something of value is going to increase dramatically
And this applies to basically everything. Software, content, research, marketing, operations, etc. One person can increasingly do what previously required an entire organization
If everybody can produce things, then the ability to produce things becomes less of a differentiator. And when the market gets saturated with products, content, and services, the question becomes who can actually recognize what is worth producing in the first place
AI DOES NOT automatically give you good judgment. It also doesn’t mean you understand a market, that you know what people actually want, that you have good taste, etc
In fact, I think the ability to avoid bad ideas is going to become increasingly valuable as the cost of executing them falls
If it takes you 6 months and a team of developers to build something, you’re naturally forced to think pretty carefully about whether it’s worth doing. If you can build it in an afternoon, you can produce an endless amount of things that probably shouldn’t exist in the first place
So now you’re operating in an environment where the limiting factor isn’t necessarily your ability to execute. It’s now your ability to decide what deserves your execution in the first place
And I think this is where things like taste, intuition, market understanding, and judgment become really interesting. Because these are the things that determine which of the thousands of possible things you could build are actually worth building
The other component is distribution. You can have a great product, but if nobody knows it exists, it doesn’t really matter. And as more people gain the ability to produce good products, getting those products in front of the right people becomes increasingly competitive
So you have this weird dynamic where the cost of creating something is collapsing, but the scarcity of attention, trust, and good judgment isn’t necessarily changing at the same rate
And I think the people who understand this early are going to have a pretty significant advantage
Which also means that the advantage increasingly comes down to the quality of the person directing all of these capabilities. What they notice, what they care about, how they think, what they understand about people, and ultimately, what they decide is worth doing
Thus, the future is for those with the greatest human capital… not specialization anymore, but ALL AROUND intelligence