As @SilviaMogas 🪐 said in her last keynote: “Trust is the new currency.” That’s why brand and founder reputation matter more than ever in Web3. People don’t trust faceless protocols. They follow people, not products. Your face, your energy, your vision,that’s what builds loyalty today. The strongest Web3 projects are led by founders who are clear, consistent, and credible. And that’s no coincidence. At #BlockchainMarketingBoutique, we help founders: ✔ Craft narratives that people care about ✔ Align their story with their roadmap ✔ Build reputation that attracts deals, users, and attention ✔ Turn presence into strategic leverage You don’t need to be everywhere. You just need to show up right. 🪐DM us if you’re ready to start building your personal brand, and build it well.

So accurate 😂

Burj maxxxing 🇦🇪

This week, a lot of beautiful things happened. ✨ From being interviewed at @UNESCO in Riyadh to delivering a speech at the @UN 🇺🇳 it has been one of those weeks that makes you stop for a second and appreciate the journey. Proud, grateful and incredibly blessed for the opportunities, the people I met, and the conversations around technology, innovation and impact. Still processing it all. 💙

Trust is the most powerful growth strategy

What is Marketing? It sounds like a basic question, but I think our industry needs to go back to the fundamentals. A thread 🧵

I’ve been building my own path in this industry for more than seven years, often without a roadmap or many examples to follow, simply learning, adapting and finding my way as I went. One of the things I value most now is hearing that my journey, work or advice has helped younger people find their own path a little faster. Inspiration is part of every industry, and we all learn from each other. There is still a difference between being inspired and repeatedly presenting someone else’s ideas, work or achievements as your own. Build your own voice, give credit, and create a story that is truly yours. 🫶🏼🫶🏼🫶🏼

✨ 𝗣𝗔𝗡𝗘𝗟 𝗦𝗣𝗢𝗧𝗟𝗜𝗚𝗛𝗧 ✨ AI Infrastructure and Physical AI As AI systems become more autonomous, the infrastructure behind them is becoming just as important as the models themselves. This panel brings together leaders building the compute, cloud, hardware, and AI platforms powering the next generation of intelligent systems. 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗼𝗿 @SilviaMogas – CEO, @BMBweb3 𝗣𝗮𝗻𝗲𝗹𝗶𝘀𝘁𝘀 Jeffrey Gregor – General Manager, @OVHcloud US @0xshawnpang– Co-Founder & CEO, @AllScale Christopher Miglino – CEO, Axe Compute (NASDAQ) Faisal Abid – Founder, Interstellar Labs Sumaiya Noor – Global Product, AI and Technology Leader 🗓️𝗝𝘂𝗹𝘆 𝟮𝟭, 𝟮𝟬𝟮𝟲 📍 𝗥𝗲𝗯𝗲𝗹, 𝗧𝗼𝗿𝗼𝗻𝘁𝗼 🎟️ 𝗥𝗦𝗩𝗣: luma.com/Agentic_AI_Day #AgenticDay #AgenticAI #AIInfrastructure #PhysicalAI #BlockchainFuturistConference #Toronto #AI #Blockchain #Web3 #CloudComputing #HelloAgentic #AllMyAI #MelDev

I can only express gratitude for what I lived last week in one of my favourite cities in the world: New York. On Tuesday, I had the opportunity to officially present @HeyLolaDotCo Foundation with a Keynote and a booth at #ETHConf New York, with the support of @ETHGlobal and City of Jersey City. It was a very special moment for me. HeyLola Foundation was created with a simple mission: to give more visibility, love, and support to shelter dogs. Seeing this project come to life in New York made it even more meaningful. After that, I joined the ETHGlobal hackathon as a solo hacker. From Friday until Sunday, I worked on a new Web3 layer for the Foundation. The goal was to make it easier for people to donate in crypto and sponsor shelter dogs through blockchain-powered flows. For this MVP, I used @chainlink Labs, @privy_io and @BlinkCashX to explore donations, sponsorships, onchain payments, and attestations. I’m proud to share that HeyLola Foundation won the “Best Existing Project Upgraded with Privy”. More than the prize itself, this week reminded me why I started building HeyLola: to connect purpose, technology, community, and real-world impact. Thank you to every

See you soon 🧡 @HeyLolaDotCo @ethconf

For a long time, animals have been part of my life. I grew up around horses and dogs. Later, I volunteered in shelters in Spain and the UK. I also trained as a vet assistant when I was 17 years old, because I wanted to understand animals better, not just love them from the outside. Then life took me into startups, marketing, capital markets and Web3. But that part of me never disappeared. In 2019, I started working in blockchain. Since then, I have been obsessed with one question: How do we make this technology useful for real life? → Not only for traders. → Not only for protocols. → Not only for people already inside the industry. But for everyday behavior. For communities. For causes people already care about. That is the idea behind @HeyLoladotco Foundation. A small initiative to help shelters and rescue dogs get more visibility through our platform, content, and community activations. I will be presenting it next week during @ethconf NYC. See you soon 🧡 (Pictured with Lola, the founder of HeyLola).

The last few days in Miami have been a blast. 🌴 Good conversations, new faces, unexpected ideas, and that kind of energy that reminds me why I love being around builders. I’m still in #Miami for a couple more days, with an open agenda for coffees on Tuesday and Wednesday. If you’re around and want to talk Web3, capital markets, partnerships, or whatever you are building, reach out. Then I’ll be in #Washington D.C. from Thursday to Sunday. Coffees, walks, city tours, conversations, I’m in! And after that, #NYC for @ETHGlobal See you on the road.

GTM Bootcamp starts now!

Building is important. Loving the product is important too. But sometimes the hardest part of startups is accepting that passion ≠ product-market fit. The market decides what scales. The best founders learn when to listen, adapt, and evolve without losing the vision.

Personal update: I've joined Anthropic. I think the next few years at the frontier of LLMs will be especially formative. I am very excited to join the team here and get back to R&D. I remain deeply passionate about education and plan to resume my work on it in time.

A packed house for the OKX × Superteam USA Vibe Coding Club this Saturday. The builder community in Miami is built different 🌴💻

Overall, strong signal: marketing is becoming more precise, faster, and deeply tied to distribution. This was just the first few days in Miami. Today we start @consensus2026 by @CoinDesk Week. See you around.

* Community is getting more curated. Less noise, more signal. Smaller groups, stronger alignment, real relationships.

* Platforms are repositioning around intent. Companies like Reddit and Pinterest are leaning into their strength: high-intent audiences and contextual discovery.

* AI is now about execution, not theory. The conversation has shifted. It’s less about “what AI can do” and more about how teams are using it daily: * content production at scale * performance optimisation * real-time personalization