CBS Sunday Morning dedicated an episode to Kalshi yesterday.
I was born in Bakersfield, California. I moved away from there when I was 3, but my godfather and his family still live there. At 70 years old, my godfather knows that Kalshi exists, but doesn’t really know what it is. That is, until CBS aired.
Millions tune in to
@CBS every Sunday. The platform reaches a mainstream audience, which skews older (40+), heavily concentrates in middle America, and isn't chronically online. Yesterday's episode made me grasp the extent to which tech twitter and financial reporting are a niche bubble: we have received more inbound from the episode than we have received from any other press, and that includes South Park, Elon posts, and NYT fundraise announcements.
From someone on our team:
“My mom played the segment for 25+ women (ages 70-102) at the Central Wyoming Cowbell Cookie Exchange today. No one knew about prediction markets before. Their main takeaways were: wow what a great idea + this could be fun + how do we sign up.
She will send me a final number of signups she is responsible for later today: right now she is at 14.”
The episode elevates prediction markets from emerging to established. It also educated millions of people outside of tech and finance about how these markets work. Above all, it got my godfather excited about Kalshi.
I hope you (and your parents, and possibly even your grandparents) enjoy the episode.