That influencer marketing guy | Co-founder @R3ACHNTWRK
Learn about me 👉
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What spending $7,000,000 on influencer marketing has taught me 👇
$5000
that’s your budget to run a launch campaign.
you have 2 options
a) pay 1 big name and get 50000 impressions
b) pay 25 microKOLs and get 150000 impressions
A gets you trust and B gets you reach.
which one would you prefer?
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this is crazy
382 viewers (weak right?)
So I asked GPT to fill a lecture hall with 382 people.
Genuinely insane.
Its so easy to loose touch with what these numbers mean.
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My best trade ever -
Ignoring robinhood
Ignoring FOMO
Ignoring Virtuals
So that I could go all in on @R3ACHNTWRK
Most people fail because they don't stick with 1 thing long enough to become truely great.
When I die, successful or not, this will not be me.
My best trade ever -
threw $500 into a random shitter on Base during the very early portions of the great 2024 ai coin bubble called $aixbt at a $90k market cap on the Virtuals platform
It ran over the next 2 months to $950m FDV
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This was a really great week.
I spent much of this week with our creators speaking about their visions for the future.
This has really brought be back to my core love for what we do at R3ACH:
Helping people realize their potential.
All of our creators have such big and unique visions for the future.
The fact that I get to contribute fills me with purpose.
Excited for whats to come.
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My #1 problem with AI
Introducing Merge’s Universal Context Layer.
It substantially decreases token cost while increasing accuracy.
Every company uses AI wrong:
Say your designer makes a deck using Claude. They teach Claude your design systems and typography.
Now a Marketing hire makes a deck. None of the information your designer taught Claude gets passed over… why?
Merge fixes this:
All knowledge and memory across your entire company gets stored inside our context layer.
When someone on the org teaches Al, that skill lives across the entire organization instead of staying locked in their session.
Your AI runs faster, cheaper, and with more accuracy. You don’t have to switch systems, incur more costs, or retrain anyone on your team, Merge runs invisibly in the background.
Book a demo here: merge.dev/merge-for-workforc…
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This is so underrated
When building something great, you spend 99% of your time building the thing.
and 1% enjoying the fruit of what you build.
I am a big believer in investing your money where you invest your time.
If you sit alot, buy a nice chair.
If you drive alot, buy a nice car.
If you sleep alot, buy a nice mattress.
Investing your money where you invest your time is the best way to spend your money to improve your quality of life. 👏
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Thats how much ive made on FOMO and Robinhood combined.
Never touched either and I feel absolutely no desire to.
R3ACH is the only game I play.
Focus is freedom.
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CK retweeted
we paid creators $16,000 in jan 2024.
two years later, that number multiplied by 300x.
jan 2024: $16,000
jan 2025: $340,000
jan 2026: $4,600,000
jan 2027: ??
helping creators win since '23.
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The story continues:
Imagine the influencer marketing worked so well that you have to take a break to manage all the new customers. 🤣
We call this the R3ACH effect
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My favorite part of building R3ACH:
I love our creators
I love our team
I love our clients
But, these are not why I wake up every morning.
More than anything...
I love growth.
I love the feeling of reaching new heights.
And because of this, I love the exhaustion I feel at the end of every day knowing:
1. I left it all on the field.
2. I will wake up tmrw and do it all again.
This is what fuels me.
CK vs CK 🥊
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