500%
that's the difference between the average AI and crypto creator CPM on X
AI: $29 per 1,000 views.
crypto: $150 per 1,000 views.
why do companies willingly pay 5x more per user they reach?
addressable market - crypto liquidity is heavily concentrated among a very small community (crypto twitter).
purchasing power - the ability and willingness to spend amongst crypto participants is very high.
put simply, crypto creators cost more because their audiences are worth more.