Celonis (@Celonis): "Your AI sees the data. It doesn't see why it exists. That gap is why pilots fail. Forbes on why #ContextMatters: https://www.forbes.com/sites/garydrenik/2026/09/08/why-large-enterprises-still-cant-master-the-fundamentals-of-data/?ss=enterprise-ai" | nitter

Celonis

@Celonis

Sep 10

Your AI sees the data. It doesn't see why it exists. That gap is why pilots fail. Forbes on why #ContextMatters: forbes.com/sites/garydrenik/…

Why Large Enterprises Still Can’t Master The Fundamentals Of Data

Nobody sets out to deploy an AI agent hoping it fails. Three years into the enterprise AI race, it’s happening at scale.

Sep 10, 2026 · 11:12 AM UTC

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