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Ben Johnson has one of the best offensive tricks in football:
Make one defender wrong before the ball is even snapped.
Motion isn’t always about creating leverage.
Sometimes it’s reconnaissance. ↓
ALT Ben Johnson on the sideline with headset and play sheet
Send a receiver across the formation.
A defender travels with him? You just got a strong man-coverage indicator.
Nobody follows? Zone becomes more likely.
Now the QB isn't starting his read after the snap.
The motion already eliminated possibilities.
Johnson layers shifts, motions and formations so defenses have to declare information without realizing how valuable it is.
That’s the coaching takeaway:
Don’t add motion just to make your offense look complex.
Give every motion a job:
→ Identify coverage
→ Change leverage
→ Create a numbers advantage
→ Force communication
→ Set up the next constraint
Good motion moves players.
Great motion moves defenders—and gives the QB answers.
Mark Pope wants 5 players thinking like point guards.
That’s a big reason his offense can look so difficult to guard.
The ball doesn’t determine who runs the offense.
The advantage does. ↓
The philosophy changes how players see possessions:
Catch → immediately read the advantage.
No advantage? Move it.
Defense shifts? Attack it.
Help comes? Find the next player.
Instead of memorizing where the ball should go, players learn to recognize why it should go there.
That’s the bigger coaching idea:
Don’t just teach players your actions.
Teach them what the action is trying to create.
When players recognize the same advantage the coach sees…
your offense stops being a collection of plays.
It becomes a way of playing.
Fred Hoiberg doesn’t prepare his team for everything an opponent *might* run.
He waits until **2 days before the game**—then focuses only on what they run most.
Here’s his game-prep system: ↓
Two days out, Hoiberg only installs the opponent’s **most common actions.**
Day before the game:
• Identify the matchups
• Study their ball-screen coverage
• Find the pressure point
• If they hard show → attack it
• If they double the post → overload the backside for a layup
Don’t prepare for everything.
Prepare to punish what they do most.
Game day gets even simpler.
At shootaround:
• Answer remaining questions
• Review the key actions
• Run the offensive package designed to exploit the opponent
Hoiberg’s progression:
Tendencies → Matchups → Counters → Execution
May accepted the FAU job before really seeing what he was walking into.
Then reality hit.
The facilities. The roster. The size of the rebuild.
May later admitted he panicked.
But he stayed.
FAU eventually went from an afterthought to the Final Four.
There’s a lesson here for coaches:
The opportunity you prayed for might not look like an opportunity when you first get it.
Sometimes the job isn’t ready for you.
You’re there to build what’s missing.
Oregon builds competition into practice before practice really gets going.
Players compete.
Teammates react.
Energy rises.
They're creating the emotional environment they want before the first real period starts.
That's the lesson for coaches:
Culture isn't something you talk about.
It's something you repeatedly create.
If you want competitive energy on game day, build competitive energy into the ordinary days.