Dan Lanning understands something about culture: Energy doesn't have to wait for game day. ↓

Sep 26, 2026 · 5:03 PM UTC

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Oregon builds competition into practice before practice really gets going. Players compete. Teammates react. Energy rises. They're creating the emotional environment they want before the first real period starts.
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That's the lesson for coaches: Culture isn't something you talk about. It's something you repeatedly create. If you want competitive energy on game day, build competitive energy into the ordinary days.
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Replying to @CoachLync
Thanks for sharing this
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