Historically, civil rights groups, including Jewish organizations, understood that campaigns to silence offensive speakers often backfired. They created martyrs and drew more attention to the very ideas the groups sought to suppress.
Black civil rights groups, in particular, learned this lesson after their efforts to ban The Birth of a Nation turned the film’s director, D. W. Griffith, into a free speech martyr, prompted accusations of hypocrisy, and proved a box-office boon for the film.
As legal historian Samantha Barbas observes, civil rights groups soon came to believe that the better response to hateful speech was to “quarantine” the speaker—to avoid giving him attention and instead offer the “silent treatment.”
American Jewish Committee executive Solomon Fineberg, who formulated the policy, explained: “It is better to treat a hate-filled vendor of racial and religious malice as an insignificant rat who does not deserve public attention, rather than as a powerful personage of great importance and prestige.”
The theory was simple: The silent treatment deprived bigoted speakers of the attention they craved.
“NO MORE FREE PUBLICITY,” the AJC declared in its 1943 booklet What to Do When the Rabble-Rouser Comes to Town. “If [the rabble rouser] wants to advertise, make him pay for it with his own dough.”
The practice was often paired with a public education campaign known as “immunization.”
I don’t care to defend Macklemore apart from his right to free speech, but pro-Israel leaders ignore strategic considerations in their decisions, grossly miscalculating how culture shapes public perception. Right now, Israel is losing that and they’re not helping their own cause.