They ARE universal and the greatest minds of the European tradition realized this. Thomas Aquinas recognizes the moral law written on the hearts of all people; Dante places Saladin alongside the greatest heroes of classical antiquity. Virtue appears and is admirable everywhere!
SECRETARY RUBIO: We take the West’s conception of these things – heroism, honor, duty – we take these things for granted. We assume that these somehow are universal to all people in all times and in all places. They are not.
They are the product of a distinct character, a distinct character which arose here – and shaped the whole story of the civilization that came after it.