this is why i find memecoins interesting even when most of them go nowhere
a joke starts in a tiny community, spreads across the timeline and suddenly people want to own a piece of it
the hard part is figuring out which ones people will still care about once the timeline moves on
When it comes to cultural assets, I actually think Pokémon is closer to the rule than the exception.
Pokémon carries enormous nostalgic value, but I can think of 100 things people are more intensely passionate about in any given week.
Dua Lipa’s 1000 true fans will care more about her next album than Pokémon. Plenty of Pokémon fans probably care more about the Super Bowl than Pokémon every February.
Cultural relevance is increasingly dynamic. It's constantly shifting across people, communities and moments.
The opportunity is to design financial instruments and product experiences that capture that cultural gravity in real time.