Yesterday our co-founder Jay Ma (
@Doudoujay) asked a room of founders: has a post or a launch ever gotten you more attention than customers?
Every hand went up.
Then he asked them to keep it up if they could put a number on what that attention did to revenue. Most of the hands came down.
We know the feeling. We were building
@finalroundai before
@hellyeah_ai, and it got to $1M ARR on viral alone. One post did 83 million views.
Then we went after $10M and kept getting the views without the revenue.
You can't schedule a viral post or buy another one. So we put paid next to it and scored every channel on what
@stripe collected.
$15M ARR in 12 months. 4.2x blended ROAS.
@hellyeah_ai came out of that. We were customer zero, then other founders asked us to run the same playbook on their accounts.
The first thing we find is broken measurement:
👉 One campaign we audited reported 2,757% ROAS on the platform. Stripe, net of refunds, said 48%. Same campaign.
👉 A client's dashboard counted 16 sales last month. Their database held 3.
👉 A streaming client paid $300 a sale bidding on purchases. 90% of their payers hit 12 streams on day one, so we moved the bid to that event and paid $80.
We fix the data before anyone touches a bid.
We got tired of doing this by hand on every account, so we built it into a product. The agent runs the audit and the budget moves, and it asks you before it spends. Google Ads today, more platforms after.
Jay got into it with
@unifygtm (
@DurshtE ),
@shanda_group (
@bei_zhang01) and Press Club (
@kwangaroo) afterward about GTM and which users are worth chasing in the first place. All three of us sell to founders who need customers to show up.