Tillamook wants to go the way of Bud Light, Target, Disney, Nike, and Gillette.
Halal stamp on American cheddar. Your money. Your choice.
I’m out.
Tillamook didn’t just slap a new symbol on the package.
The company changed its cheesemaking process years ago, switching to a vegetarian rennet that carries Halal certification. Today, Tillamook says the majority of its cheeses are Halal certified.
That was a deliberate business decision to make the product meet Islamic dietary standards.
They’re free to do it.
And I’m free to say I don’t like it one bit.