Focus Lab@FocusLabLLC

We’re a global B2B brand agency building brands that lead and inspire. 📩 hello@focuslab.agency

 Savannah, GA USA
focuslab.agency
Joined May 2010
Merging strengths. Unifying voice. Signaling a new era. 🚀 Dive into Totango’s post-merger transformation in our latest case study. hubs.la/Q0391Gzg0
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Brand Launch Alert 💥 A huge congratulations to our partners at @animoto on the launch of their new brand identity. Check out the new look in action: hubs.la/Q0368mWl0
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Want the full scoop? Head to our past newsletters (and be sure to subscribe)💥 hubs.la/Q0302KsG0
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New case study is officially live. 🚨 After a series of mergers and acquisitions, Cadmium’s relationship to its legacy companies was muddied. By rearchitecting the brand, we helped align @gocadmium and simplify their customer journey. Full case study: hubs.la/Q0301Cj90
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What does Formula One racing have to do with brand? John Rougeux, Founder of Flag & Frontier, joined us on the podcast to connect the dots. 🏎️💨 Head to our YouTube channel (Focus on Brand) for the full episode. 👇 hubs.ly/Q02YLZvn0
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It's officially day one of a #brand new year. 🎉 What are your 2025 aspirations? Whether they're creative, professional, personal, etc. — we'd love to hear them. 👇
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Calling all marketing professionals 🚨 Have you tuned into the @gocadmium Debrief episode on our podcast yet? If you're traveling for the holidays, be sure to queue this one up. Tune in to the full episode now, and don't forget to subscribe. ✅ hubs.la/Q02-d17m0
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Shout out to Will Devlin, VP of Marketing at @MessageGears for dropping some fantastic advice for anyone entering into (or considering) a rebrand journey. TL;DR — Have an open mind. 🧠✨ 🎙️Catch the full episode today: hubs.la/Q02-cchy0
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Founded in 2015 → Rebrand in 2022 → Acquired by Cyncly in 2024. 💥 These are the wins we love. Congratulations to the @Broadlume and @CynclyCo teams. 👏
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"For everyone that seeks to become a customer-centric company, the investment in brand is the most customer-centric investment you can make." - Sergio Claudio Check out the full Zuora Debrief episode today (and don't forget to subscribe) ✅ hubs.la/Q02YpSBx0
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A massive congrats to our partners at @ethyca for the launch of their new brand alongside a $10M funding round and new (huge) partnerships! 👏 It was a pleasure collaborating with the team to bring their brand to the next level. See it in action → hubs.ly/Q02-D7m30
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"Anywhere but here" was @MessageGears rebrand mantra when they began their rebrand journey. That open-minded approach got them exactly what they were in search of. 🎙️ Catch the latest episode Focus on Brand today: hubs.la/Q02-9vVJ0
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The longer we live with a brand, the more its logo evolves into a deeper story and becomes a symbol with its own personal meaning. Download the first chapter of "Conquer Your Rebrand" (for free) today for more insights from @billskenney: hubs.ly/Q02YdQBL0
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While @launchdarkly was already a favorite within SaaS technology markets a few years back, it was ready for a brand that matched their ambitions—and we had the pleasure of collaborating with them to make it happen. ➡️ Click here to learn more: hubs.la/Q02Z9M2h0
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When our clients win, we win—and Irwin is no exception as we celebrate their recent acquisition by FactSet. 👏 Learn more about our rebrand work with Irwin: hubs.la/Q02Z9qbW0
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Say it louder for the people in the back, Jessie! 👏 In our latest podcast episode, we're sitting down with Cadmium's marketing director, and for all of our marketing professionals—you don't want to miss this one. Tune in to the full episode now ✅ hubs.la/Q02Y5cY-0
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The team at @kasada_io collaborated with us to differentiate their organization via: 📌 Brand Strategy 📌 Verbal Identity 📌 Visual Identity 📌 Brand Support 📌 Web Design Get the full scoop on the Kasada rebrand → hubs.ly/Q02Yf1s-0
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Each month our Build on Brand newsletter features insights from Focus Lab CEO @BillSKenney, a compilation of research on brand ROI, curated job openings from our trusted rebrand partners, and so much more! 💥 View past newsletters (and subscribe) here: hubs.la/Q02VVHhR0
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In our latest episode of The Debrief, we're sitting down with Cadmium's marketing director, Jessie Reyes—and to say the least, she brings as much data as she does passion to this conversation. Tune in to the full episode and be sure to subscribe. ✅ hubs.la/Q02XMcKG0
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It's the final countdown! 🚨 The application deadline for our Brand/UI Designer opening closes today at 5pm EST (aka Friday, November 1). Click here to apply → hubs.la/Q02VyRpm0
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Big congrats to our amazing partners at Knit on launching their brand refresh this week! 👏 (Plus a major high five goes out to our friends at @craftandcrew_ca for crushing the website.) Check out their new look in action → hubs.la/Q02WhFQh0
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A huge shoutout to our friends at @cuttlesoft on their 10th anniversary! 🎉 This partnership meant the world to us, and we couldn’t be more thrilled to celebrate this amazing milestone with them! Learn more about their journey: hubs.la/Q02Vkj6H0
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Formerly Gtmhub, @quantive_inc is purpose-built #OKR software that helps ambitious companies of all sizes close the strategy execution gap. We loved partnering with them to achieve an assertive brand that set the tone in their industry. Check it out → hubs.la/Q02V6KWB0
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Ready to dominate your #B2B rebrand? 💥 Download the first chapter of Conquer Your Rebrand by @billskenney today and get a (free) sneak peek into the ultimate playbook for your rebrand journey. Let's get started: hubs.la/Q02TGbXV0
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We are beyond excited to celebrate the brand launch of our fantastic partners at @MessageGears —and we've got a new case study to prove it. 💥 Special shout out to our friends at @craftandcrew_ca for nailing their new website. Check it out: hubs.la/Q02TDsP10
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With a goal to unite its brands so they would be understood as a connected ecosystem, we helped FMA reposition itself as the leader it’s always been, sharing its common mission of uniting and connecting the industry for good. Full project: hubs.la/Q02SBt2_0
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@odiagency Spotlight 💥 Our early-stage agency just launched a brand new case study — introducing Tarro + their new visual identity. Full case study: hubs.la/Q02S0klr0
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Voiceflow’s new logo finds inspiration in an unlikely place: the Slinky toy. ✌️ Get the full scoop: hubs.la/Q02SL5XW0
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Come work with us! 💥 We're hiring for a Brand/UI Design role. If you or someone in your network would be a good fit for this role, check out the full job description on our site. hubs.la/Q02SL2DL0 #hiring #branddesigner #uidesigner
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In a recent episode of the Focus on Brand podcast, our friend Philip Lakin dropped (dare we say) the *perfect* metaphor. 🤌💥👇 Climbing a Mountain ↔️ Rebranding a Company Full episode live now: hubs.la/Q02RKtZB0
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We loved partnering with the @Locally team on their rebrand a few years back and have loved watching them crush it since. 🚀 Check out the full #brand project: hubs.la/Q02RLl8z0
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Shout out to Marissa Homère, VP of Marketing, and the entire team at Irwin for recognizing the importance of strategy as they approached their brand refresh — and for joining us on the podcast in our latest episode. 🙏 It's live now, go check it out → hubs.la/Q02RKtNg0
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The incredible care that @Salesloft extends to partners and buyers was so apparent, and we wanted to convey that next-level service in the new brand identity. Check out the full project: hubs.ly/Q02MT9ND0 📸 credit: Lauren Jones Photography
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🔄✨💻 To help the Irwin team bring their rebrand to life, we completed a re-skin of their existing site — keeping the same structure but using the new visual elements. Get the full scoop: hubs.la/Q02MNXhL0
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What happens when multiple acquisitions leave a brand’s identity diluted? It starts with the right brand architecture. ✅ Check out how we solved it with our partners at @PerionNetwork: hubs.la/Q02QBBB00
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Founded in 2021 👉 Rebrand in 2023 👉 Acquired by Zapier July 2024 💥 @nocodeops needed branding experts to help them better define the brand architecture between community, company, and product. 🚨 Full case study live now: hubs.la/Q02P_5QZ0
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What does data look like? 👀📊 During our partnership with @luminate_data, we set out to find an answer to that question. A true large-scale data visualization is powerful: tons of information made easily digestible, visually. Learn more: hubs.la/Q02PQ8Kg0
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In our latest podcast episode, we're sitting down with our pal Philip Lakin, former CEO and co-founder of NoCodeOps. What do we mean by former, you ask? Well, a few weeks back they were acquired by Zapier. #nbd Full episode is live, go check it out. 💥 hubs.la/Q02Ppylv0
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🚨 Calling all creatives — @CirclesConf is in one month! Will we see you there? Head to circlesconference.com for more details and, if you're coming, drop us a comment with what you're most excited for. 👇
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Huge shout out to John Rougeux for connecting the importance of brand to a Formula One race. 🏎️ Full episode live now → hubs.la/Q02MKYjc0
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What's your #brandarchetype? 👀 Take the quiz + let us know what you get → hubs.la/Q02JLdml0
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We've got a brand new podcast episode you won't want to miss. 🚨 Join us as we chat with @billskenney and John Rougeux — founder of Flag & Frontier, a company that specializes in narrative design and execution. Full episode: hubs.la/Q02M1byt0
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Big news 💥 Our partners at @gocadmium have a new brand identity! We couldn't be more excited to see the new brand in action at gocadmium.com and be sure to keep an eye out for more project details coming soon. 🙌
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We're not one to jump on the obscure holiday trends, but we'd be remiss if we didn't recognize #NationalPickleballDay today 🥳 This next line might shock you but: Pickleball 🤜 💥 🤛 B2B Branding Read the full blog: hubs.la/Q02JnSCt0
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Attention B2B marketing professionals! 💥 A brand new Focus on Brand podcast episode just dropped and you're not going to want to miss it. Tune in to the full episode with @G2dotcom's Head of Marketing, Palmer Houchins, today 👇 hubs.la/Q02HSv_p0
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The team at Irwin has one goal: to make capital markets more transparent and efficient. 💫 Irwin was already an innovator in investor relations management but needed its brand identity to catch up with the product. Head to the case study to learn more: hubs.la/Q02HF1pm0
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Founded in 2021 → Rebrand in 2023 → Acquired by Zapier 2024. 💥 It was an honor to work with the @NoCodeOps team on their rebrand, including brand strategy, messaging, visual identity, web, and brand support. These are the wins we love — a huge congrats to all involved. 👏
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It's been a few years since our internal rebrand and we'll never get tired of reflecting on how far we've come. 💫 Check out the case study → hubs.la/Q02BXqZM0
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It's hard to believe, but Conquer Your Rebrand by @billskenney is officially one year old. 🎉🤯 hubs.la/Q02Gc8yK0
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After 5 years of building the world's most lifelike voice AI, @polyaivoice recognized that their brand did not reflect the level of growth they've achieved — it was time to level up. 🌟 Tune in to our latest podcast episode to get the full scoop → hubs.la/Q02FX9sp0
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