We’re a global B2B brand agency building brands that lead and inspire. 📩 hello@focuslab.agency
Savannah, GA USA
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Merging strengths. Unifying voice. Signaling a new era. 🚀 Dive into Totango’s post-merger transformation in our latest case study.
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Brand Launch Alert 💥 A huge congratulations to our partners at @animoto on the launch of their new brand identity.
Check out the new look in action: hubs.la/Q0368mWl0
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New case study is officially live. 🚨
After a series of mergers and acquisitions, Cadmium’s relationship to its legacy companies was muddied. By rearchitecting the brand, we helped align @gocadmium and simplify their customer journey.
Full case study: hubs.la/Q0301Cj90
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It's officially day one of a #brand new year. 🎉
What are your 2025 aspirations? Whether they're creative, professional, personal, etc. — we'd love to hear them. 👇
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Calling all marketing professionals 🚨 Have you tuned into the @gocadmium Debrief episode on our podcast yet? If you're traveling for the holidays, be sure to queue this one up.
Tune in to the full episode now, and don't forget to subscribe. ✅
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A massive congrats to our partners at @ethyca for the launch of their new brand alongside a $10M funding round and new (huge) partnerships! 👏
It was a pleasure collaborating with the team to bring their brand to the next level. See it in action → hubs.ly/Q02-D7m30
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A huge congratulations on a fantastic brand launch to the entire team at @SpellbookLegal — we're honored to have played a part in this wizardry.
Check out the new brand in action → spellbook.legal/main
Two years ago, Spellbook launched with a goal to bring magic back to the legal profession. Many lawyers grew up inspired by stories of justice and history—only to find the day-to-day practice filled with endless drudgery.
Spellbook has always been about reigniting that spark, and now, we’ve reimagined our brand to reflect just how far we’ve come.
We’ve grown from a single solution into the most comprehensive AI suite for transactional legal teams—built to ease workflows, accelerate deals, and make practicing law feel magical again.
This rebrand isn’t just a fresh look—it’s a renewed promise to continue building tools that make your work not just faster, but better.
Here’s to bringing back the magic.
spellbook.legal
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The longer we live with a brand, the more its logo evolves into a deeper story and becomes a symbol with its own personal meaning.
Download the first chapter of "Conquer Your Rebrand" (for free) today for more insights from @billskenney: hubs.ly/Q02YdQBL0
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While @launchdarkly was already a favorite within SaaS technology markets a few years back, it was ready for a brand that matched their ambitions—and we had the pleasure of collaborating with them to make it happen.
➡️ Click here to learn more: hubs.la/Q02Z9M2h0
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Say it louder for the people in the back, Jessie! 👏
In our latest podcast episode, we're sitting down with Cadmium's marketing director, and for all of our marketing professionals—you don't want to miss this one.
Tune in to the full episode now ✅
hubs.la/Q02Y5cY-0
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The team at @kasada_io collaborated with us to differentiate their organization via:
📌 Brand Strategy
📌 Verbal Identity
📌 Visual Identity
📌 Brand Support
📌 Web Design
Get the full scoop on the Kasada rebrand → hubs.ly/Q02Yf1s-0
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Each month our Build on Brand newsletter features insights from Focus Lab CEO @BillSKenney, a compilation of research on brand ROI, curated job openings from our trusted rebrand partners, and so much more!
💥 View past newsletters (and subscribe) here: hubs.la/Q02VVHhR0
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It's the final countdown! 🚨 The application deadline for our Brand/UI Designer opening closes today at 5pm EST (aka Friday, November 1).
Click here to apply → hubs.la/Q02VyRpm0
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Big congrats to our amazing partners at Knit on launching their brand refresh this week! 👏
(Plus a major high five goes out to our friends at @craftandcrew_ca for crushing the website.)
Check out their new look in action → hubs.la/Q02WhFQh0
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Thanks for sharing @kevinfischer 🙌
@sara_brunettini We currently have a fully-remote Brand/UI Design role open and are accepting applications until November 1—if the job description and our company values pique your interest!
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Formerly Gtmhub, @quantive_inc is purpose-built #OKR software that helps ambitious companies of all sizes close the strategy execution gap.
We loved partnering with them to achieve an assertive brand that set the tone in their industry.
Check it out → hubs.la/Q02V6KWB0
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We are beyond excited to celebrate the brand launch of our fantastic partners at @MessageGears —and we've got a new case study to prove it. 💥
Special shout out to our friends at @craftandcrew_ca for nailing their new website.
Check it out: hubs.la/Q02TDsP10
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With a goal to unite its brands so they would be understood as a connected ecosystem, we helped FMA reposition itself as the leader it’s always been, sharing its common mission of uniting and connecting the industry for good.
Full project: hubs.la/Q02SBt2_0
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Come work with us! 💥 We're hiring for a Brand/UI Design role. If you or someone in your network would be a good fit for this role, check out the full job description on our site.
hubs.la/Q02SL2DL0
#hiring #branddesigner #uidesigner
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In a recent episode of the Focus on Brand podcast, our friend Philip Lakin dropped (dare we say) the *perfect* metaphor. 🤌💥👇
Climbing a Mountain ↔️ Rebranding a Company
Full episode live now: hubs.la/Q02RKtZB0
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