Portfolio Manager for $4B RIA.
Founder of @Pack_Analytics. All-in platform for wealth managers to win new clients, transition accounts, and analyze portfolios.
You’re a robot selling personalized recommendations.
Here’s how I see the work of many financial advisors:
checking for overlaps
calculating taxes
deciding what to sell
And then the client gets a proposal that could be sent to anyone.
Personalization built on a templated process.
Quite ironic.
What struck me about this photo is that Trump and Xi invited to their dinner table: an immigrant from South Africa, two Taiwanese immigrants that came to the US as children, and a gay kid from Alabama, all of whom moved to Silicon Valley to make a dent in the universe.
Great stuff Cooper and that's why it is so important to show cli ets if they are actually diversified or not. they may think that investing in 10 ETFs is going to make them diversified but most likely they are actually invested in a few names.
You love your home, right?
Your client's portfolio is their home.
That stock they proudly own?
Keep it.
That $100K they want in cash?
Leave it.
Those positions they refuse to sell?
Work around them.
Stop acting like it's your home.
You're a guest.
What can you do in 2 minutes as a financial advisor?
Create a personalized investment plan?
No.
Book a meeting with a prospect?
No.
You can't even brush your teeth in 2 minutes.
But you can analyze a taxable account and build a personalized transition plan from a client statement.
The difference?
Doing it manually vs. using the right software.
2 minutes instead of hours.
You’d be worried if someone else’s key fit the lock to your front door.
Wealth management is pretty similar.
Personalization matters.
Clients want to understand:
Why do I own these assets?
How much capital gains am I realizing?
Can I exclude stocks I don’t want?
Your investment portfolio isn’t a universal lock.
It should fit your key.
Better informed means better prepared.