Always on brand.
Switzerland/ London/ New York
- Tweets 2,925
- Following 945
- Followers 2,742
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💘 @MichaelKayePR of @okcupid's wisdom behind harnessing data to amplify brand awareness
🍴 Hannah Kelly of @resy's secret sauce to building brands that connect by testing new innovations from other industries
Looking forward to the next #MarketingBrewSummit!
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Key takeaways:
✅ Trust the process; good design does not come down to personal taste.
💡 KPIs like brand awareness will lead to business impact.
💥 Design should be felt across all touchpoints.
↗ Always in beta. Design is an iterative process.
💣 Think big, validate small.
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Thank you all for attending our Masterclass today on Day 2 of #OMR2023! Together with our friends from @otto_de and @mutabordesign, we learned how to make #branding and #design measurable by KPIs. 🤝
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The secrets of future-facing branding with @briancollins1 at @paradigmssummit The branding expert draws on his experience working with brands such as @Spotify @Twitch and @Mailchimp.
#BrandStrategy #brandexperts #Branding
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“In the past, we were a product that people used but not a brand that people loved,” said Shayla Love, Senior Executive Producer at Uber. Find out how @Uber created a brand people want to engage with — and how they took Frontify along for the ride. okt.to/nQ58Mk
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“The future changes more quickly than ever, and if you don’t anticipate, there is someone around you who will anticipate and figure something out.”
Brand Secrets with @briancollins1 at @paradigmssummit
#BrandStrategy #authenticity #brandingexpert
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Overheard at @paradigmssummit “Our voice is such an important part of who we are, so if we do translate, we don’t know how that’s perceived.” — Michael Lee, Creative Director at @oatly on why English is their main language.
#localization #brandstrategy #Branding
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Brand Secrets with @briancollins1: Authenticity and relevance
At @paradigmssummit 2022, we talked with @wearecollins founder Brian Collins, who shared priceless insights into the modern branding landscape. #authenticity #Branding #brands
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Entering a new market is a challenge for any business. But it’s especially tough for marketers who need to bring the brand to life in that new market. We invited six experts to share their top tips for successfully localizing your brand. okt.to/CTzq03
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The new year is around the corner, so why not dump the PDF guidelines in 2023? Check out why a digital solution is the way to go — and how companies such as VW and Lufthansa lead the way in dumping static brand guidelines. okt.to/x4zd2F
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Learn how the Volkswagen Group harmonized its global design system to future-proof the way all its brands collaborate across the group with maximum consistency. okt.to/m5WQ8Z
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The preferences that we each have for one product over another are often defined by how we perceive their branding. Learn about how @Visa and @Mastercard shape customer perception through their branding. 👇
okt.to/SyInE3
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With every personal story about the value of a product, there may be a potential brand ambassador. Learn about the branding techniques used by Swiss watch brands to establish their name in a competitive market of 350+ brands. 👉 okt.to/DWAO73
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How can brands evolve and thrive over time? Go behind the scenes of the @Hilti Group brand to learn about their brand structure and evolution: okt.to/AuSNQm
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"Sometimes, it feels like you’re the only person in the company who cares about your brand."
Know the feeling? We have just the thing to help you with that. 👇
okt.to/ZukYDf
#BrandManager #BrandManagement #Frontify
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Companies with similar offerings need powerful branding to differentiate themselves. Dive the @Visa and @Mastercard rebrands to learn about brand differentiation techniques in this piece written by our Brand Engagement Lead, Willem Haen.
okt.to/RmAie4
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Why should an organization open their brand development to everyone in an organization? @Kia_Worldwide knows the power of shared #brand building. Learn from their journey here 👇 okt.to/mRI4Q2
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Internal engagement is key to a successful #rebrand. Together with their design agency 𝗺𝗮𝗱𝗲 𝗶𝗻, the @Kia_Worldwide built an internal brand hub designed to engage and inspire. Get the full story here:
okt.to/yUYxob
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