Always on brand.
Switzerland/ London/ New York
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We kicked off the year with our first product keynote!
This is where 2026 begins. Watch the keynote brnw.ch/21wZOzw
#Frontify #ProductKeynote
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Planning Paradigms always starts the same way: together, on site.
We walk it, feel it, test it, and imagine how conversations might unfold here.
Because the experience doesn’t come from templates — it comes from care, time, and attention to detail.
#Frontify #Paradigms
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At Paradigms, we asked Builders Club Co-Founder and ECD, Jonas Hegi, for his perspective.
His answer? Even as production gets faster and more accessible, great work still comes down to one thing — a strong idea.
#Frontify #Alwaysonbrand
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“If you’re not in the loop, you’ll never be relevant.”
Tom Beckman on why the future of marketing isn’t about tools — it’s about mutual value.
Explore the full piece via Frontify Futures →brnw.ch/21wX9Tx
#Frontify #Alwaysonbrand
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When design is centred around outputs, says ROOM FOR MAGIC founder, Nu Goteh, it often excludes the communities most affected by design.
Explore more here brnw.ch/21wX3Rj
#Frontify #Alwaysonbrand
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In our latest Up/Front feature, design journalist Lauren Morris-Jansen explores how brands are balancing heritage and innovation to stay culturally meaningful.
Read the full story here brnw.ch/21wX0ij
#Frontify #Alwaysonbrand
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#Bundesliga is back! ⚽
Best of luck to our customers @werderbremen, @BVB, and @bayer04fussball who we’re sure will put up a strong fight this season.
May the best team win! 💥
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And here's part 2 of 7 things we learned at #CannesLions2023. 🦁
Be sure to get your copy of our full trend report now: sharecannes.com/
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Still need a full rundown of what took place at #CannesLions2023? Look no further as we’ve put together a complete summary of this year’s highlights with @Pitch, making it easier for you to share a week full of inspiration back home.
Here's part 1 of 7 things we learned.
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Some of the world’s most successful brands were built during economic downturns. Come rain or shine, investing in #brand builders during this period stays relevant time and time again.
Here's why you should invest in your brand now more than ever: frontify.com/en/resources/bl…
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💘 @MichaelKayePR of @okcupid's wisdom behind harnessing data to amplify brand awareness
🍴 Hannah Kelly of @resy's secret sauce to building brands that connect by testing new innovations from other industries
Looking forward to the next #MarketingBrewSummit!
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We had a great time at @MarketingBrew's #TheBrief summit! Thank you to the team for all the insightful sessions. Some highlights include:
🦉 @ManuOrssaud on @duolingo's social-first marketing mindset
🚀 @Everette of @Kickstarter's inspiring journey from CMO to CEO
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Key takeaways:
✅ Trust the process; good design does not come down to personal taste.
💡 KPIs like brand awareness will lead to business impact.
💥 Design should be felt across all touchpoints.
↗ Always in beta. Design is an iterative process.
💣 Think big, validate small.
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Thank you all for attending our Masterclass today on Day 2 of #OMR2023! Together with our friends from @otto_de and @mutabordesign, we learned how to make #branding and #design measurable by KPIs. 🤝
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Last but not least, we have our DACH region branding game changers. These visionaries are trusted advisors for businesses seeking to establish a strong brand presence, and their track record of success truly speaks for itself: frontify.com/en/resources/bl…
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Next, we have our branding experts in Europe. This diverse and dynamic pool of creative talent has taken the branding industry by storm.
From innovative strategists to masterful designers, these geniuses have redefined the landscape of branding: frontify.com/en/resources/bl…
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The branding industry in the US is absolutely bursting with talent, with many movers and shakers taking creativity to greater heights.
We've rounded up 30 individuals in the US who are inspirations to our industry. See who's changing the branding game: frontify.com/en/resources/bl…
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Our Brand Visionaries of 2023 are here! We've spotlighted 90 creatives across the US, EU, and DACH regions who stand out as trailblazers within #branding and #design. You might even meet some of them at @paradigmssummit this year.
Check out the full list: frontify.com/en/resources/bl…
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The secrets of future-facing branding with @briancollins1 at @paradigmssummit The branding expert draws on his experience working with brands such as @Spotify @Twitch and @Mailchimp.
#BrandStrategy #brandexperts #Branding
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Thank you, @briancollins1 for sharing all these brand secrets with us. It was an honor to have you speak at @paradigmssummit 2022 with @Spotify's Alexandra Tanguay. Hearing your thoughts on #authenticity and relevance in #branding was inspiring and empowering!
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“The only way you can have exceptions is that you have rules; the only way you have meaningful rules is that you have exceptions.”
Brand Secrets with @briancollins1 The influence of exceptions
#branding #paradigms2022 #brandstrategy
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“In the past, we were a product that people used but not a brand that people loved,” said Shayla Love, Senior Executive Producer at Uber. Find out how @Uber created a brand people want to engage with — and how they took Frontify along for the ride. okt.to/nQ58Mk
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“The color palette we originally designed for @Spotify was vivid. We went to certain markets in the world and that wasn’t vivid enough.”
Find out what separates successful and visionary brands from their competitors. @briancollins1 #Branding #brandingexpert #brands
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“The future changes more quickly than ever, and if you don’t anticipate, there is someone around you who will anticipate and figure something out.”
Brand Secrets with @briancollins1 at @paradigmssummit
#BrandStrategy #authenticity #brandingexpert
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Overheard at @paradigmssummit “Our voice is such an important part of who we are, so if we do translate, we don’t know how that’s perceived.” — Michael Lee, Creative Director at @oatly on why English is their main language.
#localization #brandstrategy #Branding
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“The brand is always balancing when we’re going to be familiar and reassuring and when we’re going to be surprising.”
At @paradigmssummit, @wearecollins founder @briancollins1 shared insights about what separates successful and visionary brands from the rest. #brands #Branding
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“The purpose of differentiating is to create meaning. If you can’t differentiate yourself as a brand, you fall into the background.”
Brand Secrets with @briancollins1: Differentiating brands
#BrandStrategy #Paradigms2022 #brands
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Global brands need to maintain their global identity but keep their ear to the ground, pick up local nuances, and connect over something that's personal to their audiences. Kavita Patel, Advisory Lead EMEA at @WARCEditors
okt.to/vMt6Un
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Brand Secrets with @briancollins1: Authenticity and relevance
At @paradigmssummit 2022, we talked with @wearecollins founder Brian Collins, who shared priceless insights into the modern branding landscape. #authenticity #Branding #brands
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@magicTuscan SVP Managing Director at @RGA talked to us at @paradigmssummit about the importance of glocal #brandstrategy. Find out why decentralization and local freedom are critical to creative strategies being adapted by local markets. #brandgovernance
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Entering a new market is a challenge for any business. But it’s especially tough for marketers who need to bring the brand to life in that new market. We invited six experts to share their top tips for successfully localizing your brand. okt.to/CTzq03
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The new year is around the corner, so why not dump the PDF guidelines in 2023? Check out why a digital solution is the way to go — and how companies such as VW and Lufthansa lead the way in dumping static brand guidelines. okt.to/x4zd2F
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The card in your pocket is a whole lot more than a simple plastic card. That's why credit card brands tell stories that go beyond their product. Discover whether Visa and Mastercard are achieving their desired #brand perceptions through #storytelling: okt.to/m8Z7yx
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As part of our latest report in cooperation with @WARCEditors Antonis Kocheilas, Global CEO at Ogilvy Advertising, discusses the challenges associated with global brand management. okt.to/tcBkHq
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Stories connect us and bring abstract concepts to life. That's why watch brands turn the abstract concept of "time" into stories to relate to their audience. Learn about how storytelling cultivates unique brands that stand out, even in crowded markets:
okt.to/I5Chak
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The preferences that we each have for one product over another are often defined by how we perceive their branding. Learn about how @Visa and @Mastercard shape customer perception through their branding. 👇
okt.to/SyInE3
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With every personal story about the value of a product, there may be a potential brand ambassador. Learn about the branding techniques used by Swiss watch brands to establish their name in a competitive market of 350+ brands. 👉 okt.to/DWAO73
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How can brands evolve and thrive over time? Go behind the scenes of the @Hilti Group brand to learn about their brand structure and evolution: okt.to/AuSNQm
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Building a community around your brand is one of the keys to successful growth. Take it from @Hiltigroup, who have truly invested in developing their brand into one that customers will love and trust. Learn how they built a community around their brand:
okt.to/x4P0zy
What iconic assets do you associate with major brands? For @Hilti Group, its distinctive color is just one of the assets that people associate with this well-known brand in the construction industry. Learn how here: okt.to/xR8Lt4
#Brand #BrandIdentity #Hilti
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The topic of branding often inspires unique questions. Take some time out for this thought-provoking exploration of the use of storytelling in branding in the Swiss watch market. okt.to/3jUiS9
#Storytelling #Branding
Companies with similar offerings need powerful branding to differentiate themselves. Dive the @Visa and @Mastercard rebrands to learn about brand differentiation techniques in this piece written by our Brand Engagement Lead, Willem Haen.
okt.to/RmAie4
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There are over 350 Swiss watch brands, all trying to capture the attention of consumers. We can learn a lot from their approach to crafting brand stories. Explore the role of location and other aspects of storytelling from our Brand Engagement Lead:
okt.to/fkIVa4
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Why should an organization open their brand development to everyone in an organization? @Kia_Worldwide knows the power of shared #brand building. Learn from their journey here 👇 okt.to/mRI4Q2
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Today, #rebrands are as much about digitalization as they are about developing a new identity and design. @Kia_Worldwide empowers everyone in its organization to keep up with their changing industry with a central brand hub. Learn from their journey here: okt.to/RTouxp
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Internal engagement is key to a successful #rebrand. Together with their design agency 𝗺𝗮𝗱𝗲 𝗶𝗻, the @Kia_Worldwide built an internal brand hub designed to engage and inspire. Get the full story here:
okt.to/yUYxob
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Is your brand ready to adapt to market changes and disruption?
@Kia_Worldwide continues to inspire us and show the way forward.
The Kia team responded to the changing mobility industry with a #brand relaunch built to last. Watch the full story here:
okt.to/kjsxSb
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Want to access your company’s latest white paper while you’re at a conference? We've made it easy: okt.to/5AXngz
#Brand #BrandManagement
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@Taste_Swansea Thanks for sharing your feedback. We recognize that this video might now give the full context you need to understand Frontify. If you’d like to learn more, this video explains in more detail what our software does for brands: piped.video/watch?v=ejgN_u3M…
How do you keep your #brand fresh in today's fast-paced, digital world? Just ask @HSGStGallen. Learn more about the university's brand journey here 👉okt.to/QpLM59
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Staying consistent across multiple touchpoints is a huge challenge for global #brands. Here's how @HSGStGallen manages its brand, globally: okt.to/oRua3U
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Good morning @paradigmssummit! Ready for another day of shaping the future of #branding? From discussing branding in the metaverse to the use of branding to disrupt the status quo... there's so much on your day two agenda. We can't wait to get all the insights from your feed. 👀
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These are just some of so many inspiring #brand experts that will be attending #Paradigms2022 tomorrow to shape the future of branding together. If you haven't already, make sure you're following out social channels to gain insights throughout the summit 👉 @Paradigms
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Brand experts from leading brands (like @Google, @Meta, @Spotify and many more) will gather to shape the future of branding tomorrow at #Paradigms2022. Share your views with @paradigmssummit to make sure you have your say on how the industry should shift in the years to come.
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It's a big week here at Frontify!😱 Just two more days until the vision we set out on paradigms.io becomes a reality. Follow @paradigmssummit this week to gain insights from brand leaders at @Spotify, @Google, @Oatly, @Semrush, @Meta, and (many) more.
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It's time to explore new possibilities for your brand. We added 3D to Frontify. Our Product Design Lead shares how it will help your #brand to flourish: medium.com/@mkovacovsky/its-…
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