A sad indictment of the direction digital publishing has chosen to go these past 15 years.
It's time for a change.
In my mind, that is journalists taking ownership of their own futures, curating small but engaged audiences, generating community and providing actual value through their expertise, contacts and craft - a concept that has become increasingly alien to the churnalism factories of today.
It also means journalists not just highlighting the problem but doing something about it.
That's what we're trying with CounterPress.
1/ Yesterday, I mentioned how during my time at Breaking Media, journalism eventually started to feel secondary to simply pumping out content and chasing traffic.
For context, Breaking Media is the company behind Football Insider and a number of club-specific football sites, which is where I worked.
Thought I'd take a bit of time to explain what the role actually looked like 🧵