Got off the phone yesterday with a product developer at a fast-growing AI startup that’s been trialing
@GetSchematic. I asked him why he intends to use our product.
Loved his framing:
"All of the features we prioritize should impact growth. And we need the tooling to deliver on this. We’re launching a ton of features, and with you guys, I can run time-bound trials, bundle and unbundle, manage overrides, get feedback and engagement, test paywalls, and build tight feedback loops on business impact."
I think this is where SaaS is headed.
For years, PLG has been about making product the engine of growth. But most teams still monetize features slowly, painfully, and with way too many stakeholders:
- Developers need to deploy the feature.
- Product needs to figure out rollout.
- Success needs to update access and communicate to the customer.
- PMM needs to update assets.
- Finance needs to make sure it ties in the billing system.
It kills speed.
Most teams hacking this together today run into two major blockers:
1/ Feature management tools were built for devops. Great for toggling features on/off, hard to use for monetization.
2/ Billing systems don’t talk to the product. So to run trials, limit and enforce usage-based entitlements, or execute pricing experiments always requires engineering sprints.
What gets me hyped about what we're building is that you can start to realize a world in which one enterprising product developer can do all of the above on the fly.
- Launch, test, and iterate on features without code changes.
- Bundle, unbundle, and monetize inside the product.
- Connect feature access directly to billing.