The Harris Poll® is one of the longest running surveys in the U.S. Our mission is to provide insights to inspire leaders to create a better tomorrow.

Global
A brand can be trusted today and still lose relevance tomorrow. New research from HarrisQuest maps 245+ U.S. brands on the Trust–Relevance matrix to show where they stand and where risks are emerging. Find out where your brand stands ⬇️ harrisquest.com/reports/deco…
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Explore the learnings of the @axios @HarrisPoll 100. 📅 June 18 ⏲️ 12 PM EST Learn what it means to make it on the 100 in 2026, the new threshold for consumer trust, and what companies need to keep in mind to maintain relevance. Register now: lnkd.in/gXx9Mzvt
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The 2026 @axios - @HarrisPoll 100 is here. Americans are navigating an economy that feels increasingly unfamiliar, and the companies earning their trust are the ones showing up in tangible, everyday ways. See who made the list: theharrispoll.com/articles/t…
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Reputation is built over years. It can shift in weeks. The 2026 @axios + @HarrisPoll 100 rankings drop next week. Find out where your brand stands. Get in touch now: theharrispoll.com/contact/
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Nearly 50% of Americans say housing costs are putting their lives on pause. 77% would rather stay put than face today's mortgage rates. But the aspiration has not gone away — 85% still want to own. Read the full report: theharrispoll.com/articles/t…
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Harris Poll research earns a place in public conversation, including on a billboard in Times Square. We asked the right questions and let the data speak: 84% of kids say they want to escape their phones to live more in the real world. 🔗theharrispoll.com/briefs/kid… 📸 @NinaGerzema
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What is the #SaversCredit? This IRS tax credit helps you save money on your taxes and for your retirement. Yet only 48% of workers are aware of it, according to our 26th Annual Retirement Survey. Find out if you're eligible to claim it and get #taxtips » transamericainstitute.org/sa…
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Fans are gearing up for Seahawks–Patriots Super Bowl, and the ads matter almost as much as the game. 🏈📺 New @adage + @HarrisPoll data: 😂 71% want funny ads ⭐ Gen Z & millennials want celeb star power 🤖 Only 17% want AI ads; 44% say AI feels fake adage.com/super-bowl/aa-2026…
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Today we’re launching Harris QuestRQ—an always-on reputation intelligence platform for modern leaders. Built on our proven Reputation Quotient and powered by Harris Quest, it delivers real-time, scalable insights that turn perception into strategy. accessnewswire.com/newsroom/…
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What should marketers be paying attention to in 2026? We partnered with @ANAmarketers to capture real-time input from hundreds of senior marketers. Signals from the Stage reveals the key trends shaping the year ahead. Don't miss these insights: theharrispoll.com/insights-n…
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As 2025 comes to a close, we want to thank our clients, partners, and colleagues for being part of The Harris Poll family. We’re grateful to explore the trends shaping our world together. From all of us at The Harris Poll, happy holidays and a joyful new year!
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