Haypp Group@HayppGroup

Haypp Group is leading the global shift from smoking to reduced risk alternatives. Our vision is to inspire a smoke free future for millions.

 Stockholm
hayppgroup.com/
Joined May 2020
7 Photos and videos
Haypp provides consumers materially lower risk nicotine alternatives, that they freely choose. Bates notes "Instead of exclusion or dismissal, ethical tobacco control ... should proactively seek out consumers’ views..." clivebates.substack.com/p/st… $HAYPP $PM $MO $BATS $BTI $IMB
Clive Bates
@Clive_Bates
Sep 24
"Stakeholders without a stake" - my take on the questionable stakeholder legitimacy of tobacco control activists and the arrogance of dismissing consumers' insights. Consumers are the stakeholders with the greatest stake.
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More context around the potential overhaul of the FDA PMTA process nicotineinsider.com/2026/09/… $HAYPP $PM $MO $BATS $BTI $IMB $TPB $JTI

FDA Reportedly Plans Major PMTA Overhaul

The reported changes closely follow CTP Director Bret Koplow’s recent comments at GTNF.

nicotineinsider.com
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Articles from WSJ & Reuters suggesting FDA is working to speed up the PMTA process wsj.com/politics/policy/u-s-… reuters.com/legal/litigation… $HAYPP $PM $MO $BATS $BTI $IMB $TPB

Exclusive | U.S. Regulators Plan Major Move to Speed Authorizations of Vapes, Tobacco Pouches

The move comes despite lawmakers voicing concern about recent flavor approvals.

wsj.com
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A useful, data based riposte to those in Europe who want to eliminate radically lower risk nicotine products from Clive Bates, a public health expert w/ a focus on nicotine. clivebates.substack.com/p/ki… $HAYPP $PM $BATS $BTI $IMB $JTI $MO
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Update on the EU TTD discussions, which have been postponed into November. politico.eu/article/eu-delay… $HAYPP $PM $BATS $BTI $IMB $JTI $MO

EU delays key tobacco tax vote until after Swedish election

Sweden has blocked the legislation over opposition to taxing nicotine pouches.

politico.eu
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Notable perspective from CEO of Broughton on new (no longer interim) CTP director Bret Koplow at GTNF Lisbon. Haypp was a significant participant on 3 panels. linkedin.com/posts/callenbll… $HAYPP $PM $BATS $BTI $MO $IMB $TPB

FDA's New Direction on Tobacco Products and Harm Reduction | Chris Allen posted on the topic |...

There was a real buzz in the room for the closing session, with FDA's Director of the Center for Tobacco Products Bret Koplow, who was confirmed in the permanent role on Tuesday. Three priorities...

linkedin.com
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Reuters discussing Altria's suit vs FDA to enforce the Tobacco Control Act 180 day statutory review period reuters.com/world/altria-sue… $HAYPP $MO $PM $BATS $BTI $IMB $TPB

Altria sues FDA over tobacco product review system

Marlboro-maker ​Altria on Wednesday sued the U.S. Food and Drug Administration, seeking to force the agency to overhaul a product review process that ‌tobacco companies say has stifled their growth...

reuters.com
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Here's more detail on our new Saudi Arabia business from Haypp MEA CEO Joe Sakr. lnkd.in/p/gSDeQAdf $HAYPP

هايب السعودية | توصيل أظرف النيكوتين من دزرت إلى مختلف مناطق المملكة | Joe Sakr | 43 comments

Excited to share some news that's been a long time coming. Last week marked the official launch of haypp.sa — Haypp Group's entry into Saudi Arabia — and I'm honored to step into the role of CEO,...

linkedin.com
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ZYN Ultra MGOs authorised w/ one 11mg & more 11mg flavors pending. Notable comment: "...review ... was part of the agency’s [NP] pilot program, which aims to increase efficiency and streamline the [NP] review process nitter.net/FDATobacco/status/2090… nitter.net/FDATobacco/status/2090… $HAYPP $PM
FDA Tobacco
@FDATobacco
Aug 21
Replying to @FDATobacco
The review of these products was part of the agency’s nicotine pouch pilot program, which aims to increase efficiency and streamline the review process of nicotine pouches through the PMTA pathway.
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Two additional SKUs of on! in 4mg in Rich Berry and Autumn Spice receive MGO authorization nitter.net/FDATobacco/status/2090… $HAYPP $MO
FDA Tobacco
@FDATobacco
Aug 19
Today, FDA authorized the marketing of two additional nicotine pouches made by Helix Innovations LLC, under the “on!” brand name: Rich Berry 4 mg and Autumn Spice 4 mg. fda.gov/tobacco-products/mar…
FDA authorizes two additional nicotine pouches

ALT FDA authorizes two additional nicotine pouches

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"EU tobacco consultation exposes growing divide over nicotine harm reduction" Brussels Signal, 18 August, 2026 brusselssignal.eu/2026/08/eu… $HAYPP $PM $BATS $BTI $IMB $JTI $TPB $MO $STG

EU tobacco consultation exposes growing divide

“Disproportionate measures risk undermining compliant retailers to the advantage of illicit channels,” Karl E. Lund, a Norwegian tobacco researcher, said.

brusselssignal.eu
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Reuters noting vital role of pouches for the nic majors shift to RRP driven growth. reuters.com/business/healthc… $HAYPP $PM $BAT $BTI $MO $IMB $TPB $JTI

Can nicotine pouches drive Big Tobacco's future beyond cigarettes?

Fast-growing nicotine pouches have emerged as one of Big Tobacco's most important bets on a future beyond cigarettes, offering rapid growth, attractive margins and, for now, lighter regulation than...

reuters.com
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Haypp Group released its Q2 2026 results today with 27% cc topline growth and 45% nicotine pouch growth YoY. The conference call will be held at 1800 Stockholm. Information below. hayppgroup.com/news/invitati… hayppgroup.com/investor-rela… $HAYPP

Invitation to Haypp Group’s presentation of its Second Quarter 2026 report - Haypp Group

On 12 August at 18:00 CEST Haypp Group will hold a webcast of its presentation in English. Haypp Group is represented by CEO Gavin O’Dowd and CFO Peter Deli, who will present the Q2 2026 report and...

hayppgroup.com
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Here is an experienced investor's quick overview (Artem Fokin of Caro-Kann Capital) @PlanetMicroCap June 2026 explaining why his fund owns Haypp piped.video/QPKF-sIcf-E?si=PxxC… $HAYPP

Artem Fokin Pitches Haypp Group (HAYPP.ST) at Planet MicroCap Vegas 2026

Artem Fokin, founder of Caro-Kann Capital, presents at Planet Micro...

youtube.com
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FDA issues MRTP for 1st gen ZYN, all flavours included. This is the claim: ‘Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.’ fda.gov/tobacco-products/ctp… $HAYPP

FDA Authorizes 20 ZYNs to be marketed as Modified Risk

With this issuance, these 20 ZYN nicotine pouch products may now be marketed with a specific risk modification claim.

fda.gov
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Haypp is pleased to announce it has opened its new larger, automated warehouse in the UK with c. 5x the prior facility's capacity. An article below from our automation partner provides more detail. e-motions.se/en/insight/e-mo… $HAYPP

e-motions continues partnership with Haypp Group through new automation investment in the UK |...

e-motions continues its successful partnership with Haypp Group, one of the world's largest online retailers of nicotine pouches, through the delivery of a new …

e-motions.se
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Notable developments in EU Tobacco Taxation Directive The article discusses disagreements on TTD, with Sweden leading opposition in the EU Council along with GR, IT, RO. The EU Parliament rejected the report 
brusselsreport.eu/2026/06/18… $HAYPP $PM $BATS $BTI $IMB $MO $STG $JTI

EU fails to Find Common Ground on Tobacco Taxation - Brussels Report

The revision of the directive on tobacco taxation (TED) saw mixed progress this month. The Committee of Economic Affairs of the European Parliament approved the directive in a reduced form, but it...

brusselsreport.eu
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ZYN Ultra now available on Haypp's sites Nicokick and Northerner. $HAYPP $PM
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Here's more about ZYN Ultra on Haypp's US sites. nicotineinsider.com/2026/06/… $HAYPP $PM

Haypp Adds New ZYN Ultra Line to U.S. Portfolio

The initial launch includes 9 mg pouches across eight flavors, with 11 mg to follow.

nicotineinsider.com
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Coming soon to Haypp's US sites Nicokick and Northerner - ZYN Ultra. $HAYPP $PM
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