Caitlin Clark is the guest picker on College GameDay tomorrow morning in Iowa City.
Iowa plays Ohio State, which is the same team she broke the all-time NCAA scoring record against.
But here is the number that ought to be on the screen behind her.
3.26 million dollars.
That is what Iowa women's basketball made in ticket revenue in Clark's last season. The year before it was 1.44 million. She more than doubled it.
It is also more than the Iowa men's basketball team brought in that same year.
Iowa sold out its women's season tickets for the first time in the history of the program. One study put her impact on the state economy as high as 82.5 million dollars.
She grew up in West Des Moines and stayed home for college when every program in America wanted her. She left as the leading scorer in the history of NCAA Division I basketball, 3,951 points, past a Pete Maravich record that had stood for 54 years.
Now the other direction.
In October 2023, while she was still a student, Clark started the Caitlin Clark Foundation, to uplift and improve the lives of youth and their communities through education, nutrition, and sport.
In January 2025, the week Iowa retired her number 22, the foundation gave out four grants of 22,000 dollars each.
Twenty two is her jersey number. It is also her birthday. January 22.
The money went to the University of Iowa Children's Hospital, the Coralville Community Food Pantry, the Boys and Girls Club of the Corridor, and Special Olympics Iowa East Central.
Look at that first one again.
That hospital is across the street from Kinnick Stadium. Twelve floors. The top floor looks straight down into the stands, and at the end of the first quarter of every Iowa home football game the entire stadium turns around and waves at those windows.
In October of 2023 she played a basketball game inside that football stadium. Iowa against DePaul. Outdoors, on the field, in October. 55,646 people came, which is still the largest crowd that has ever watched a women's basketball game in this country, and it raised about 250,000 dollars for that same hospital.
In May of 2025 her foundation gave Feeding America 300,802 dollars. Roughly three million meals.
Be honest about all of it. She makes an enormous amount of money, the foundation takes corporate donations from companies that pay her, and athlete foundations are brand vehicles too. That is just true.
But the revenue is documented. The sellouts are documented. The grants are documented.
So tomorrow morning she will stand on a set in Iowa City and pick some football games, and most people watching will think of her as the scorer.
She is also the reason that hospital got a check.