In the two years since pivoting to comms, I’ve learned a lot about how media works.
So I’m not sure if these facts are as obvious to everyone as they are to me! But in case they’re not:
1. Almost any public figure doing lots of media has someone helping them manage that, whether it’s a single assistant, an in-house team, or an external firm. It’s just a lot of work, especially doing it well!
2. There are some great and talented comms professionals out there, but they’re not wizards. None of them have a secret magic trick to make a tweet get 200 million views, or to predict when that will happen. The trick doesn’t exist for the same reason that get-rich-quick schemes don’t exist.
Exclusive in
@PirateWires: Jacob has been working with DEY., the PR firm that represents Eliezer Yudkowsky and other famous AI doomers.
We also heard that DEY. was preemptively looking to book Nate Soares (MIRI founder) for interviews timed with Jacob's debut.