At this point, it's clear that publisher ownership of esports leagues—once the industry's dominant business model—will soon be a thing of the past.
For @Digiday, I wrote about why and how the third-party model is taking over esports, for better or worse.
digiday.com/marketing/why-th…
This is the 8 year anniversary of the end of @IGNProLeague so a bunch of staff and @StarCraft friends are discussing old stories, pictures, media, etc. surrounding the league.
Come through and share memories in chat with us:
twitch.tv/AskJoshy
This documentary was a bit of an experiment. Rather than talk about a team or player's story, in this video we're talking about the stories of an event.
What many LoL fans consider the gold-standard that all tournaments should look up to...
IPL5
youtube.com/watch?v=8kmLrXmn…
Happy 10th to @StarCraft - never imagined all of the crazy stuff I was able to do because of this game. From competing (poorly) at @MLG events, to helping manage @ROOT4ROOT, to getting recruited to launch @IGNProLeague and running events in Vegas, Austin, and AC! #Happy10thSC2
IPL5 took place 7 years ago at the Cosmopolitan in Las Vegas. Leenock defeated viOLet in SC2 and Team WE took down Fnatic in LoL. Were you in this crowd at some point? 🤔
These IPL alumni went on to Blizzard, Riot, EA, Dignitas, Corsair, Madison Square Garden(CLG), Twitch, ReKT(Rogue), and ESP/WSOE
Good times, also look at Nick Allen’s belly
The 5 year anniversary of IPL’s dissolution is coming up in April, and some former staff are preparing for a story time and Q&A live stream. Details to come as guests are secured.