Day 2.
I increased the daily budget by 40%.
Now, 70k/day ads budget.
But Sadiq, most people say don’t increase more than 10-30% at a time.
After spending over 20 million on ads in the last few months, I would say don’t mind them. Just learn to read signals better.
The campaign eventually spent 70k yesterday, which is way above my 50k/budget.
That signals SCALE because I’m okay with the cost per result. 3x is decent.
So, why wait?
I simply increased to what it spent (70k) and watch how it eventually spent more than that today (88k). ROAS is still roughly 3x.
But, I’ll chill for the next 2 days to watch it stabilize while putting new creatives together to add.
Thought I should turn this into a daily update post. What do you think?
Still observing. Day 1.
50k/day ads budget.
Product price = 5k.
Returns = ~3x.
Quite decent.
I’ll be back later in the week.