One in three Americans said they bought less produce during a food illness outbreak this summer. See how concerns about food safety can change shopping behaviour in Ipsos’ Know the New America newsletter 👉 ow.ly/lsTs50ZR22R
That question is at the heart of Ipsos Global Trends 2026, recently featured in @MarketingWeekEd. Across 38 markets, 55% believe things will get better for themselves and their families, while just 24% are optimistic about the world in the year ahead.
Marketing Week explores what this gap means for brands navigating changing attitudes towards AI, personal progress and control.
Read the Marketing Week article👇
tinyurl.com/mwaezpdj
39% of Americans think extreme weather affects their personal finances. Explore how people connect major events to their everyday choices in the latest Know the New America & Beyond newsletter 👉 ow.ly/rX2J50ZR1ZY
Only 14% globally trust social media influencers, but views differ by generation.
While 17% of Gen Z consider influencers trustworthy, this falls to just 7% among Baby Boomers.
Explore the full report ⏬
ow.ly/Bu5q50ZOHBA
Do people trust the average person in their country?
Globally, just 34% on average say the ordinary person in their country is trustworthy.
Read the Ipsos Global Trustworthiness Index 2026 ⏬
ow.ly/9Uvz50ZOHzg
Organisations are navigating unprecedented change. AI is reshaping work, leadership expectations are evolving, career paths are becoming less linear, and employees are demanding a stronger voice in decisions that affect them.
Whether you're shaping workforce strategy, building leadership capability, or rethinking employee engagement, this session will help you understand what organisations need to do next to attract, retain, and inspire talent.
Politicians remain the world’s least trusted profession.
Across 31 countries, only 13% consider them trustworthy, while 61% say they are untrustworthy.
Explore the findings ⏬
ow.ly/beMw50ZOHtX
Climate change, geopolitical tensions, economic uncertainty and AI are reshaping our world, but new possibilities are emerging.
Join our next KEYS webinar to explore insights from the 2026 Ipsos Global Trends report and uncover today’s silver linings 👉 tinyurl.com/y9sumf99
Can AI be trusted?
Just 23% globally consider AI chatbots trustworthy, while 40% say they are untrustworthy.
Discover more in the Ipsos Global Trustworthiness Index 2026 ⏬
ow.ly/GnlY50ZOHpp
Who do people trust most?
Doctors remain the world’s most trusted profession, with 58% across 31 countries saying they are trustworthy.
Explore the Ipsos Global Trustworthiness Index 2026 👉
ow.ly/Xaer50ZOHnl
Alongside these world-class researchers, practitioners and leaders from some of the world’s leading organisations, including @Unilever, @Google, @Danone, @UBS, @amazon, @sanofi, @Nissan, the @OECD and many more...
Will bring their perspectives on today’s major business and societal challenges, while sharing inspiring real-world case studies and practical applications.
Discover the full keynote line-up and register. ⏬
tinyurl.com/36z4eyu7