260929 ||
#JENNIE Becomes the New Face of Lotte Department Store, Promoting the Message of “Being Yourself”
BLACKPINK’s Jennie has become the new face of Lotte Department Store.
According to her agency on the 29th, Jennie has been selected as Lotte Department Store’s new brand ambassador. This marks the first time in about 10 years that Lotte Department Store has chosen an artist as its advertising model.
Having established her own distinctive style in both music and fashion, Jennie will now meet the public as the face of the department store. Lotte Department Store took notice of Jennie’s image and influence, which have continued to expand across fashion and culture through her activities on the global stage.
Marketing activities featuring Jennie will begin on October 1. She will appear across various online and offline channels, including inside and outside all Lotte Department Store locations.
The campaign’s key message is “As I am.” Featuring Jennie, who has consistently expressed her own unique style and individuality, the campaign emphasizes the idea of “being yourself” by respecting who you are as you are and encouraging everyone to independently embrace and express their own tastes and values.
The campaign video starring Jennie will be unveiled for the first time on October 21 through Lotte Department Store’s official YouTube channel and social media accounts. The campaign will then be expanded to television and digital advertisements.
#JENNIE #제니 #OA