Killer French DTC brands are few and far between but this one is 🀌🏼

Sep 25, 2026 Β· 4:28 PM UTC

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Replying to @JoeWelstead
Tagline needs more punch
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Copy is all round a little cringe but the products make up for it.
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more replies
Replying to @JoeWelstead
Yeah, but why have they packaged their soap to look like an electrolyte supplement?
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Nothing is sacred anymore.
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Replying to @JoeWelstead
Been on this tip for a couple of years. Top class. Their perfume is good as well
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Not a single miss so far. Every product is a home run.
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Replying to @JoeWelstead
Love Horace, switched to the shaving cream a while back, loved it, got the moisturiser, cleanser & exfoliator, nothing but bangers all of them.
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Yep they don’t miss!
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