The only reason Butch Cassidy and the Sundance Kid got made is that William Goldman stood his ground... something Butch and Sundance don’t do, which is why the movie almost never got made. I’ll explain.
Goldman never hesitated to call out Hollywood’s idiocy. One of his favourite stories is pitching Butch and Sundance.
In the late ’60s, studios followed a basic rule for American Westerns: the heroes stand, fight, and win. They do NOT run.
Goldman’s script broke that rule. Instead of turning to face the relentless “super-posse,” Butch and Sundance pack up and flee to South America.
Execs were horrified. To them, it was narrative cowardice. They were sure audiences would reject protagonists who chose exile over a final shootout on American soil, no matter how handsome they were.
Only one studio showed interest at first, but with a condition: Butch and Sundance couldn’t go to Bolivia. They had to stay and fight. Goldman objected: that’s what really happened. “But they did go to Bolivia!” The studio head replied with the now-famous line: “I don’t give a shit. All I know is John Wayne don’t run away.”
Goldman refused to change the story’s core truth. He made a few minor structural tweaks, then his agent took it out for an aggressive auction. By the time it went back around, the climate had shifted. Studios that had hesitated suddenly went into a bidding war. 20th Century Fox bought it for $400,000, an unheard-of, record-shattering sum back then.
By letting his heroes “run,” Goldman helped create the blueprint for the modern anti-hero and the buddy-comedy dynamic. Their vulnerability, their panic, their humanity, was exactly what late-’60s audiences connected with.
The film became one of the great Westerns, won Goldman an Oscar for Best Original Screenplay, and proved his ultimate adage: “Nobody knows anything.”