Finding someone to marry is harder than ever.
We used to marry for practical reasons and grow into love. Now we hold out for a soulmate.
That’s good! Marriages today are much happier. But soulmates are extraordinarily rare, and too many people are struggling to find theirs.
Women’s profile photos show skin nearly five times as often as men’s.
Across a sample of 23,784 women’s and 16,274 men’s photos on Keeper, 38.3% of women’s were labeled as showing physical features like midriff or exposed skin vs 8.0% of men’s.
Women flip from career to family harder and later than men do.
Among women on Keeper, career leads 51% to 23% at 18-20. By 28-30, family leads 47% to 26%. Men cross over by their mid-20s.
The worst-rated men’s photos skew hard toward selfies and glasses.
On Keeper, 49% of the bottom 100 are selfies vs 14% of the top 100. Glasses: 28% vs 6%.
Men rate blonde women highest, while women rate brunette men highest.
Women with lighter hair rated light brown hair higher, and women with darker hair preferred dark brown.
Ever divorced or separated, among American men who've married:
All men: 38%
College grads: 29%
College grads who grew up with both parents: 27%
...and go to church every week: 24%
No degree, didn't grow up with both parents, almost never go to church: 53%
The shortest 10% of men marry at an 18% lower rate, but once married, they’re 32% less likely to split up than average-height men.
Study: nber.org/papers/w20402
When applying to college got easy, students applied to more schools, acceptance rates fell, and students applied to even more.
Swipe apps cause the same effect.
"Marry someone with self-control and a sense of justice, have both yourself, then spend the marriage trying to out-devote each other." - Musonius Rufus, Roman Stoic, 1st century AD (paraphrased)
A bar in Tokyo was losing money so they rebranded as a "marriage-hunting bar" without changing anything else. They were soon packed.
This is basically how Hinge competed with Tinder.
The last civil war widow died in 2008. In 1934, 19-year-old Maudie Hopkins married William Cantrell, an 86-year-old Confederate veteran whose house she'd been cleaning, after he offered to leave her his home and land.