In November 2022, Cardi B made a major career move by signing with Full Stop Management, a powerful firm founded by Irving Azoff and his son Jeffrey. To understand why her touring numbers could be manipulated, you have to understand Irving Azoff's history and his unprecedented grip on the live music industry. Azoff is the former CEO of Ticketmaster and played a massive role in the $2.5 billion merger between Ticketmaster and Live Nation, eventually becoming Live Nation's Chairman alongside CEO Michael Rapino. Though he left his official role at Live Nation in 2012, he went on to found the venue-management powerhouse Oak View Group (OVG).
The U.S. Department of Justice (DOJ) is currently investigating this ecosystem and explicitly outlined their collusion in a formal complaint. To illustrate just how deeply connected Azoff is to Live Nation's monopoly, the DOJ filings state:
ā[...] Live Nation has neutralized threats from potential competitors, including Oak View Group ('OVG'). OVG was founded by a former Live Nation executive [Irving Azoff] and several of its initial senior employees were former Live Nation employees. [...] Live Nation and OVG have a deep, symbiotic relationship. [...] Live Nation and OVG reached a verbal agreement that OVG would not compete with Live Nation in the promotion business and Live Nation would not compete with OVG in its core venue consulting and sponsorship businesses.ā
Because this cartel illegally divides the market, they also control the platforms that report touring data to the public. In 2017, OVG acquired Pollstar, widely considered the "bible of live entertainment" and the primary source of industry box office metrics. After OVG took over, Pollstar shifted its methodology to prioritize raw box office revenue over actual ticket volume or show quality. This creates a system of "Information Fraud". Because Live Nation controls ticketing, they use "Dynamic Pricing" and hidden fees to artificially inflate ticket prices to exorbitant levels. The total box office gross for their tours is, therefore, artificially massive. Instead of reporting honest, organic success based on how many fans attended, the final numbers reflect a gross inflated by price manipulation.
For an artist managed by Azoffās firm like Cardi B this means a $69.5 million tour gross could easily be padded to $70 million or higher. The Azoff network controls the artist (Full Stop Management), the ticketing (Ticketmaster), the venues (OVG), and the platform reporting the success (Pollstar). They have the power to completely legitimize their own padded numbers and use that "record-breaking" data to justify even higher prices on the next tour.
Industry manipulation is not a conspiracy; in 2018, Nicki Minaj accused Irving Azoff who co-managed her chart rival Travis Scott of orchestrating a smear campaign. She alleged that Azoff used his influence to spread false reports of "low ticket sales" to sabotage her tour. This incident highlights that if Azoff's network can weaponize media to fabricate failure for rivals, they can equally inflate data to elevate clients like Cardi B.
@TXAG
Complaint:
justice.gov/atr/media/135310ā¦