Lit Collective Design Showreel - project highlights from 2025

Claude Opus 5.5 is insane. Still can't match my team's eye though 👀

The product can be great. But if the value isn't clear, the first action is confusing, or you haven't talked to real users - the launch won't land. What's missing from this checklist?

Responsive design just got a new challenge, foldable screens are mainstream now ⚡️

Sharing a project we're really proud of - @SolanaInstitute Branding, UI/UX and Webflow for the organization bringing Solana's voice to US policymakers and regulators. Really happy with how this one turned out. ⚡

London, 4 months later 🇬🇧 -Learned how to ride a Lime -Got a tan at the beach -Reconnected with my favorite hobby: painting -Had a sauna on a boat Chaotic, joyful, multicultural & full of serendipity London, I fear we’re a match

motion design is over... just shipped this with 3 prompts in 10 minutes 😭

Custom illustrations are such a powerful way to make a brand feel ownable. Illustrations crafted individually. That care is what makes a mascot feel intentional instead of generic 👥

Typography, size, weight, contrast... all of it is telling you where to look before you even realize it

Some branding collors for @Filecoin, Fil Bangkok.

Brand visuals for @SolanaInstitute - advancing sound policy for digital assets

Now that the buzz surrounding Spotify’s logo change has died down, it is worth analyzing what this really tells us about design 🧵 Designers spend hours debating visual styles, yet users take only a few seconds to decide if something feels right... When Spotify temporarily changed its logo to a disco ball to celebrate its anniversary, designers discussed the change internally as part of the special celebration. Most users? They simply hit play, or worse, they felt such a sense of unfamiliarity that they became suspicious. That is the difference between how designers evaluate interfaces and how people actually experience them. No one opens an app thinking, "Interesting use of layered transparency." They think: • Does this make sense? • Can I trust this? • Can I do what I came here to do? The products people love aren't usually the ones with the trendiest visual style; in fact, they are the ones where the design doesn't get in the way and the experience simply feels natural. Style should be the result of good product decisions, not the starting point 💫

The infrastructure layer of the agentic economy shouldn't look like yesterday's technology. Here's our redesign for @ondbai

OnDB already had a strong logo. What it lacked was a system. We built the brand evolution around one question: what does data infrastructure and AI agent tech actually look like, in practice? The result: an identity built to grow alongside the product.