The thing with word clouds is we know c.50% are decided for Farage and - to some extent - Badenoch. On the other political side.
So opportunity comes in the *don’t know* portion, *not sure*, *unsure*. This is the realistic portion that will take time to convince either way.
What do the public think of Andy Burnham? Word clouds are rarely flattering for politicians and Burnham has his fair share of negatives. But unlike his predecessor Burnham has bigger positives coming through. Personally think the prominence of “Trying” is particularly important.