for all the crypto marketers who just discovered CLIPPING - here are 2 most successful clipping campaigns ever
1. Andrew Tate
Andrew Tate’s Hustlers University used an affiliate model.
Clippers received referral links -> used his lifestyle content from tiktok and reels -> added short motivational quotes aimed at men -> earned commissions for new subscribers.
Affiliates earned commissions for each onboarded user (~50% of the first monthly fee, ~$49).
This loop functioned as his main distribution engine in 2022. In my opinion, it played a big role in his overall popularity.
2. Mellstroy
In 2024, a streamer, Mellstroy paid clippers to post content that simply featured him. This included various formats like: memes, short clips, reactions, edits - as long as his face was present.
Payouts included ~$200 for 1M tiktok views and ~$20 for 100K views.
The incentives triggered mass posting of clips and memes with his face. By early 2024, he reportedly spent over $1M on these rewards.
No funnel here, campaign was focused purely on reach.
These campaigns show that clipping scales when rewards are clear and immediate. Go read Emily's post for more tips :)
CLIPPING: crypto marketers are just discovering what it is. Here's a breakdown and how it's used for growth
The purpose of clipping is to get your video content distributed at scale.
1. You attract editors and creators via your own pages (like the crypto marketers we're seeing now) or use existing networks or platforms like Whop
2. Drop a brief and video/folder of content to editors and creators
3. They find the best parts of the video and make short form clips
4. They upload that to different sites like Tiktok, X, Youtube, etc
You then pay based on how much reach and virality the video gets.
- Typical payouts are $2-5 CPM with some caps. This mean you pay $2-5 per every 1000 views
- Although, I do see a Polymarket campaign live right now paying $0.20 CPM lol
- Guidelines are important to set: logo visibility, caption/hashtags, how long the post should be live for, engagement % requirement, and most importantly: geos that your page targets (most split this into tiers)
- It's a brute force action. Clippers who are successful have a sense of what could go viral from the hook, the editing, the content and then product at high-frequency
- It's similar to our tactics for Tiktok and IG Reel growth. Post 1-3 times a day from a group of accounts and adjust hooks until you find things that work