Web Video Producer | ⋈ | Pro Ultimate Frisbee Player | Host of @WVFRM @TheStudio
NYC
- Tweets 56,985
- Following 485
- Followers 6,148,189
- Likes 30,349
Pinned Tweet
Being able to hear better information and change your opinion on something is a great human trait.
953
10,446
71,247
NEW VIDEO - Xiaomi 18 Pro Max has done it again. They're pretty good at one-upping their competition's features: piped.video/DkUuOr21v4s
124
334
8,116
730,154
VIDEO A/B TESTING on YouTube?!
Ok I've thought a lot about this since the announcement, and the more I think about it... the less I like it? Mainly because there are SO many unanswered questions right now
If I'm watching a video, do I know if it's part of an A/B test?
If I'm reading comments on a video, how do I know which version they watched?
If someone's comment has timestamps, do they break if I'm seeing the other version of the video?
How long after publish can creators potentially be A/B testing a video?
How different are the videos allowed to be?
I hate to be the "old school" creator who never wants anything to change, but I fear A/B testing THE VIDEO ITSELF is just 1 step further than what I can fully grasp
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
251
202
6,856
678,914
NEW VIDEO - We need to talk about Apple Watch's new "Audio Intelligence" features: piped.video/pOX1l1edBME
87
137
3,599
451,956
Been using the M5 Ultra Mac Studio for the past week and predictably it is the most powerful computer I've ever used.
At this point, the improvements are not even targeted at me (a video creator) anymore. They're targeted at being the best machines for local AI work. There's nothing I can make Final Cut do with 256GB of unified memory that it couldn't do with 128GB
It's been fascinating to see how even the way Apple talk about the computer over the years has changed. The name studio did a lot of lifting, and they showed off 3D, video workflows, development, etc. Now the site is FULL of local AI apps and use cases.
So I'm also happy to report it's a great computer that's almost completely unnecessary for every video creator like me that's not doing 3D work. You do not need to spend the $10K+ that this Mac costs. But if you do? It absolutely rips.
403
551
23,026
1,209,181
HTC Vive Eagle smart glasses have a setting (off by default) that stops recording if someone asks you to
78
91
8,449
379,745
Realtime variable aperture demo on an actually massive sensor. Shoutout to the Sigma Cine lens I've been using for almost a decade. Full video: piped.video/ohqxP8EEumo
51
110
4,581
270,371
NEW VIDEO - iPhone 18 Pro Review: piped.video/ohqxP8EEumo
173
470
11,747
740,043
iOS 27 is now available
- New siri app
- New icons
- Big performance improvements
- Separate system and alarm volume
And much more. Worth a download. Compatible all the way back to iPhone 11
Here's everything: piped.video/_oRgdlJUD18
321
867
23,699
1,528,676
Behind the scenes of shooting this month's Apple event. Spot your favorite creator: piped.video/7soMd19QQo0?si=vzUB…
100
131
6,826
472,010
NEW VIDEO - What we missed from the first day of iPhone Duo: piped.video/6D__H_DO2Xk
174
211
5,218
572,510
Marques Brownlee retweeted
NEW VIDEO - iPhone Duo Impressions: My full take on the first folding iPhone and what it gets right/what it misses piped.video/Od6M0AXpcxQ
256
563
10,262
849,907
