🚨 Announcement: I am looking for 100 channels to implement my 2027 YouTube playbook with! Today, we officially open up applications for my next Accelerator cohort. The program behind some of the fastest growing youtube channels in the world. In October we will take 50-100 creators and give them: - 8 weeks of intense training (all live with me) - 30+ hours of material - Our full playbook to dominate any niche - Our ideation system for million view videos - Personalized strategy support to build their plan - Personalized feedback and execution help We’ve grown channels from 1k views a video to 500k+ $100/month to $10,000/month (in months) Had multiple creators post 5m+ videos DURING the cohorts. Even some 10m+. Look at the endless testimonials on the site (from real channels you can look up haha) Applications open today (link below). Apply and if we think we can grow your channel, I’ll reach out personally. Only about 10% of applications get into the program. We prioritize student results over everything. It's not affordable for everyone, so I’ll also be giving away a free scholarship (funded by me)! Just RT and like this post and I’ll pick a winner on Monday. Can’t wait to see the next group of creators go through our program and dominate 2027. ❤️

Apply here. It takes 2 minutes. I'll personally reach out within days if I think we can grow your channel together :) You don't need a program to grow on youtube... but if you want to go faster... this is it. Applications will close soon! accelerator.paddygalloway.co…

🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more. I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years. Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube: 1. Video AB testing YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time. My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video? Now having the ability to get real data back is insane. I am going to heavily use this with intros. 2. Dynamic thumbnail testing for different audiences YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new. My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment. A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test. 3. Thumbnail generation in YouTube studio Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video. My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style. This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game. Really excited to see how these new features work. Youtube shared that they will be tested and rolled out in the coming months.

Re: The new YouTube view count update. I studied the data across a dozen different channels. Seeing as high as 100% plus increases, average is lower. Here's a crazy example from a 1m+ channel. This video would have previously been measured as 986k views instead of 2.2 million.

Maybe a hot take right now, but I think its a net positive long term. We still have the engaged view metric to see the ''real'' views. Other platforms inflate views, in some cases practically making up what a view even is. Just makes YT more competitive for advertisers.

How to rapidly grow a channel in the new era of YouTube (6 rules):

Just saw this video. Brand new channel with no subs. Haven’t clicked it, but from title alone, I think this will do 100k views. Will come back and update this.

Ok I just watched the video. It’s bad. Intro doesn’t deliver on title. No story, directionless. Sloppy captions with mistakes. With all due respect as it is a first video. Will be an interesting test to see if a great title can carry a mediocre video.