Educating and empowering the next generation of creators
Los Angeles, CA
- Tweets 5,479
- Following 1,225
- Followers 79,126
- Likes 18,229
3 updates changing the future of YouTubeΒ #MadeOnYouTube #YouTubePartner
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Feed us
Developed my film from Cannes Lions βοΈ
(@andrewrsorkin @johncoogan @jordihays @maxwelltani @joncaramanica @joecoscarelli @ColinandSamir )
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She's the reason why @bryan_johnson is always all over your feed
AND the subject of a $2.6 million project to become the most measured woman in history by tracking 1,900 biomarkers
We sat down with @_katetolo to learn the 11 marketing rules that built the Bryan Johnson universe
00:00 - Intro
00:58 - Who Is Kate Tolo
03:35 - The Nightclub Theory of Going Viral
08:54 - Never Assume, Always Test
11:36 - Why Failure Is Invisible
14:09 - Start With Text First
18:04 - Turning Press Publish LA Into a Pitch
24:31 - Know Your Ticket Price
26:48 - Ruthlessly Create Value
30:22 - If It Works, Say It Again
34:34 - Speak Simply
35:57 - See It In Context
39:07 - Publish Immediately
41:47 - Timely vs Timeless Content
43:03 - The Yes And Approach
c46:06 - Bryan's Girlfriend Reveal
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Ten years ago today, Colin and I started this channel.
I remember the jitters of looking at it for the first time. It could be anything, it could take us anywhere. I was curious about the people who would watch, curious about the videos we'd make, curious about the collaborators we'd find along the way.
We sat down and wrote our vision for the channel and for the company. It was hard to picture much beyond one very clear dream: a cool office in Venice, filled with creative people we really loved working with.
It's been harder than I could have imagined. For the first five years, it didn't work. We couldn't make money. We could barely grow. But we kept coming back to the upload button. It was irrational, and I couldn't imagine doing anything else.
Being a creator is the best version of life I could imagine. It's been a privilege to tell stories here for ten years, to call it a career, to call YouTube home, to create for all of you and with the creator community.
And most of all, to create alongside our team. In our office in Venice.
YouTube is the ticket to the extraordinary.
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Markiplier (38M subs) is now the largest shareholder of @GoPro
He proved he can sell movie tickets, next up cameras.
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Colin and Samir βπΌβπΎ retweeted
Over the last few months, YouTube creator/director @markiplier has acquired an 8.5% stake in @GoPro.
Heβs the camera companyβs largest individual shareholder.
I spoke with Mark about why heβs betting on a company that is at risk of insolvency.
bloomberg.com/news/newsletteβ¦
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