NEW WORK ALERT!!!! Our @MajorityAgency KIDS FOOT LOCKER work spots running everywhere! LIVE IN NYC right now!!!! A blast to work on this with my teammates! Work > Roundtables. ❤️🔑🔥
HEY PEEPS! NEW WORK ALERT!!!!!!! LOVE OUR SQUADRON AT @MajorityAgency .....so exciting to be a part of a this!!!! I love this job!!!! Peep our new spot featuring Trae Young and Anthony Edwards inside! WOOT WOOT :) adweek.com/commerce/sprite-r…
This week's Brand Hit and Miss with @jeffcbeer:
Hit: @realtordotcom recruits hip-hop legend @BigBoi to celebrate Black homeowners
Miss: The Golden Globes put on a ghost of an awards show
“Vax That Thang Up” was a small “what if” in the back of a lengthy pitch deck that turned into one of the biggest PSAs of the year.
For @Adweek, I talked to @MajorityAgency, dating app BLK, and legend @manniefresh (!!!) about how the project came together.
Adnatomy | When Black-centric dating app BLK and Atlanta-based agency Majority saw an opportunity to reach out to the Black community, they didn't opt for the preachy public service announcement. Instead, they made the iconic "Vax That Thang Up": adweek.it/3mz2MgT
EXCLUSIVE | For this campaign, @OshKoshBgosh and @MajorityAgency have linked up to pay tribute to pop culture legends, depicting Mariah Carey, Muhammed Ali and Outkast as young children. adweek.it/3BmnNRK
Good morning. Juvenile, Mannie Fresh, and Mia X made a pro-vaccination summer jam called “Vax That Thang Up” for dating app BLK and that’s all I’m willing to talk about today. Read more at @Adweek.
Agency: @MajorityAgencyadweek.com/brand-marketing/j…