Reply guy | Social media manager | AI | B2C | Startups & Scaleups I Crypto | I write about a bunch of stuff P.S. Give me a fraction of your screen time
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I see people brag about how much time AI tools save them, but usually it's a lie we tell ourselves to feel productive
You spend roughly 45 seconds getting a draft from ChatGPT, look at it and see that it sounds like every generic slop post
So you sit there for 30 minutes rewriting the whole thing line by line just so you do not cringe posting it
By the time you hit publish, you spent more time fixing the slop than you would have spent writing it from scratch
Now are you actually getting faster with these tools or are we all just acting as unpaid editors for a robot?
Well at least you're not a meat proxy, that counts for something
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It's 2026 and brands still treat replies as an afterthought with zero importance
Something their social media manager does to make the account look active, when someone mentions them or when there's spare time to "engage"
Every day, the people you want to reach can find you under posts relevant to your brand
Leaving a reply on these posts literally gives you direct access to that attention as an extra distribution layer
And when you do it right, getting seen is just scratching the surface
> You catch content ideas and tends early
> Spot sentiment shifts in your industry before everyone else
> Find emerging areas you can build on
> Support marketing/growth campaigns and more
In fact calling it reply guying undersells it, reply-led distribution is what it actually is and more brands should adopt it as part of their growth efforts
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Your source of inspiration affects the work you produce
Tried editing a documentary style youtube video about Visa and it turns out looking like a mix of CNN + saas explanation video... feels nostalgic too ngl
Then I thought to myself, what if I just upload the entire thing here
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Yep she is right. It is super easy to suck with outbound and inbound replies as a brand account
You never want to appear salesy or shill your brand and product everywhere (you shouldn't even hard shill too much with your posts)
Your goal with replies is visibility + attention
Whatever you do, you wanna become memorable or drive an action (could be a follow, profile visit, an impression etc) and how do you do that?
By being entertaining, funny, helpful, relatable, timely, add value and importantly, do not be salesy even if you wanna sell
You either bring something unique to a post or you don't reply at all
And I always say this, HAVE A PERSONALITY
Might actually decide to talk more about replying, particularly for brands and maybe personal accounts
Stop forcefully hard shilling your company in influencers comments. You are gonna get your account muted and after enough mutes you will get shadow ban you for the spam behavior.
Best advice: Be additive, be intelligent, be an expert, or be funny.
Every communication doesn’t have to be on the nose.
Much easier way to get your company attention if you’re adding value.
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Might sound unbelievable but I'm sure there are people out there who have actually done this LMAO
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Alright boys and girls, I need ideas. I gotta make at least $5K within the next 60 days
What's the most practical and realistic path to achieve this?
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0xMalik 🥷🏿 retweeted
Everyone's explaining Jev like you already have a PhD in AI. So let's try it like normal people
Imagine you own a restaurant, and someone walks up to you and says: "I ordered chips and chicken, waited an hour and they brought me rice"
You don't need an employee to write you a 700-word essay about the emotional implications of this event
You need them to decide
Is it a complaint? yes
Urgent? probably
Send to? waiter
Jev = the employee making the decision here
Most AI models we use today are great at making things
Ask ChatGPT something and it generates an answer or Claude to code and it writes code
But Jev? It has a different job
It receives an input, looks at the situation and makes a probabilistic decision, such as choices, scores or yes/no answers
Basically, it takes data and turns it into predefined and structured decisions software can act on
And software (apps or systems Jev is plugged into) makes ridiculous amounts of these decisions every single day
You can ask an LLM to make them too, but that's a bit like calling Gordon Ramsay into the kitchen every time you need someone to decide whether the milk has expired
Yes, he can do it, but you don't really need Gordon Ramsay for that
TypeSafe calls it a System One Model: built for quick judgments, while heavier reasoning can be handled elsewhere when needed
It is cheap, fast and gives structured outputs
But fast and structured doesn't mean always right
If Jev says there's an 89% chance something is fraud, that isn't the universe sending your backend a push notification. It's still a model making a judgment
Your software decides what to do with that probability
So Jev isn't "ChatGPT/Claude but cheaper and faster"
Think of them doing the heavy reasoning when you need it, while Jev handles the smaller decisions underneath
Compris?
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Not sure this is common knowledge, but it is one of the most useful things you need to understand about having a distribution channel
You don't have to build something and then start wondering how to distribute it
Distribution you already own can shape what you build and this is important to know for anyone with an audience
Let's say you run a community of 25,000 merchants - you have a distribution advantage if you build something for merchants
And why? Because your first users will easily come from there
Same thing applies to a creator building a product for their audience OR a company building something for an ecosystem where it already has partners and customers
That's why product strategy and distribution strategy shouldn't live on opposite sides of your business/company
Finding + building something people want isn't enough if you have no practical way of reaching them
To turn reach into distribution, it must be able to convert attention into action
Getting 1 million impressions doesn't automatically mean you have good distribution
Imagine you sell enterprise software and your post goes viral among teenagers who like memes
That's great reach, but terrible customer distribution
Distribution should connect what you have with people who can actually do something useful with it (your ideal customer)
Depending on the goal, that might mean buy, register, attend, invest, respond or remember you
The quality of the path matters just as much as its size
For example:
A newsletter read by 5,000 active buyers is more valuable than a viral post seen by 500,000 random people with little to no result
Audience-channel fit matters a lot because the channel has to make sense for the product
> A developer tool might do well on GitHub, technical content, developer communities, and word of mouth
> Fashion brands might thrive through TikTok creators, Instagram, paid social and referrals
> Saas might rely on sales, industry events, partnerships and founder-led content
> A local restaurant could be discovered through Google maps, Instagram, TikTok, recommendations and delivery apps
The core idea here is that products will determine the channels, not the other way around
Andrew Chen from a16z makes a similar point regarding distribution
Products tend to have a natural fit with certain channels, and the channel that gets a company its first few thousand users may stop working as the company grows. Companies often have to expand into larger channels over time
In simple terms, what gets you from 0 to 1 will rarely get you from 1 to 100
So when you see people say:
"Your brand must post TikTok content"
"You're missing out if you don't do email marketing"
"SEO is dead"
"Your brand should have a Reddit account" and every other piece of advice you see
You should ask yourself if it fits your product, ideal customer, and your goal first
Reach is simply people seeing you, but distribution gets you in front of the right people
And by all means, get that reach and drive the attention, but it's only useful if it leads to your desired action
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I check job descriptions (proper ones that know what they want) and use them to look for skills I need to pick up or improve
Been doing it for a long time, it's a good practice imo
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Flawless marketing playbook 101 for launchpads
1. Launch the platform
2. Pay a bunch of creators to post about how much money they made launching memecoins on it for near zero cost ($2 max)
3. Watch thousands of people rush to deploy their own tokens hoping to be blessed by sniper bots
Easy peasy lemon squeezy
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0xMalik 🥷🏿 retweeted
Next time you’re afraid Indians, Nigerians, Eastern Europeans or Asians are gonna rug you
Remember this:
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Had fun creating this for my youtube channel as an experiment, just trying to figure out what works
What would you rate this?
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It's crazy how suddenly we no longer use the word 'shitcoins'
Like it never existed in the first place
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0xMalik 🥷🏿 retweeted
something has been happening behind the scenes at Stack Daily HQ (i'm going rogue don't tell the boss 🤫)
and somehow we now have characters, lore and an entire comic universe out of it
so err... welcome to the STACKVERSE
episode 001 soon
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0xMalik 🥷🏿 retweeted
WE'RE LIVE w/ @BenYorke and @QinXes talking about building trading agents with @StarchildOnX
We think Eric is a direct descendant of Einstein - do you see it too?
You're still early 👇
meet.google.com/tna-btgf-dha
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There's a pretty good chance I learn how to build profitable trading agents tomorrow
The same applies to you btw... click and register ↓
People hear agentic trading and think it must be difficult
Luckily, @BenYorke - winner of a $100k agentic trading competition will take us through with a LIVE share of how to do it tomorrow
Live demo + Q&A format. All your questions will be answered
Save your seat --> luma.com/om2hx5oc
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