media reporter at @adweek | mark.stenberg@adweek.com | subscribe to my weekly media newsletter, On Background, below

If you follow, work in, or care about the media industry, make sure to sign up for my free weekly newsletter, On Background. Every Wednesday, subscribers receive a pleasantly readable email stuffed with scoops, original reporting, and emerging trends. preferences.adweek.com/on-ba…
3
3
26
7,973
Mark Stenberg retweeted
News -- among the handful of suitors who have expressed interest in acquiring Letterboxd: A24, Sony and....The New York Times Company! Bidding starts at $300 million. w/@LaurenSHirsch nytimes.com/2026/09/24/busin…
8
52
341
106,708
Fascinating first-person account in @_capermedia about the New York chef behind Bartolo and Ernesto going on Ozempic. caper.media/p/ryan-bartlow-c…
1
5
554
Mark Stenberg retweeted
Per a note to Boston Globe staff today, the lesbian bar story generated 1,000 subscriptions to the paper yesterday. The Globe’s managing editor said it was “by far our best performing story of the year,” and appears to be “on pace to shatter all sorts of Globe records.”
A lesbian bar in Greenfield eased its stringent mask mandate, a decision that has splintered the queer community in the city and beyond. trib.al/FyZjBWs
315
1,613
35,878
5,674,585
Mark Stenberg retweeted
Texas might end up having the hardest schedule in college football HISTORY this season: The Longhorns are scheduled to play 8 of their 12 games against teams currently ranked in the Top 25. 🤯
360
251
2,256
1,032,041
Mark Stenberg retweeted
An absolutely *stunning* chart via @axios on how search has collapsed as a traffic driver for legacy media
107
317
1,088
315,469
Mark Stenberg retweeted
If the proper protocols for replay weren’t followed then the FBS Oversight committee should overturn the result of the game and make Western Michigan the winner of the game against Michigan. Period. End of Story. Saying “hey they got it wrong, but we won’t fix it” only makes it worse and is a slap in the face to the fans of football everywhere.
736
1,197
15,151
359,207
Mark Stenberg retweeted
.@Wikipedia has spent 25 years building a reputation as one of the most trusted sources on the web. Now, as answer engines rewrite how people find information online, that reputation faces a threat familiar to many publishers: ubiquity without credit. adweek.it/3T2n2eh
2
1
5
2,352
Mark Stenberg retweeted
Blood boiling. Not a good look for OpenAI or Greg Brockman here: "ah nice" in response to "a hack to get around nytimes paywall" in his efforts "to scrape" The Times website. After many points on his bragging about OpenAI's substitution for news. /4
22
245
1,146
325,764
Mark Stenberg retweeted
woah. Court just unsealed Summary Judgment motions in New York Times v OpenAI / Microsoft. Easy to see why the AI companies had so many redactions (pink). Their own people wrote the lede for NYT, the "largest theft of labor in human history"... "more and more substitutive..." /1
60
1,516
4,718
841,172
Mark Stenberg retweeted
Texas vs. Ohio State: The Mini-Movie 🎬🍿
134
2,251
10,019
675,671
Mark Stenberg retweeted
Newton and @kevinroose have licensed their show to NPR. @dee_bosa has licensed hers to Yahoo Finance. I’ve licensed mine to NBC News. This is the future of journalism: own your work, build independently, distribute and partner with others.
Breaking: Former "Hard Fork" hosts @kevinroose and @CaseyNewton "are bringing their newest venture, Machine Gods, to NPR." The twice-weekly show will launch next month. npr.org/2026/09/16/g-s1-1434…
18
57
535
105,206
Mark Stenberg retweeted
Good time as any to re-read this profile of Michael Hirschorn I wrote almost 20 years ago for the NYO. observer.com/2007/10/mr-bad-… Mr. Bad Taste!
We are excited to announce Michael Hirschorn is The Times’s next media columnist. nytco.com/press/michael-hirs…
12
51
21,006
Mark Stenberg retweeted
meeeeee as fuck
JUST IN: Anthropic says they’re highly profitable if you take out some of their biggest expenses.
1
1,058
13,651
486,987
Mark Stenberg retweeted
Commerce platform Howl, which powers affiliate businesses by connecting content creators to retailers, quietly sold the creator division of its business to Connexity in August. adweek.it/4cIKWlC
1
2
3,767
Mark Stenberg retweeted
From this exact moment, Texas outgained Ohio State 208-43 and outscored them 21-3.
Sadistic camera work
14
618
6,856
190,453
Mark Stenberg retweeted
Since 2004, AP No. 1 teams are 197-0 when holding a 20-point lead at any point in the 4th quarter. Until Texas happened 🤘 (via @TexasFootball)
275
2,613
25,723
2,109,610
Mark Stenberg retweeted
.@WPP is facing mounting legal troubles, with three separate court cases reference an alleged illegal rebate practice carried out by WPP executives for years through media buying arm GroupM (now @WPPMedia).
1
1
9
5,453
Mark Stenberg retweeted
NEW: Huge layoffs across McClatchy newspapers today, with some newsrooms gutted by a third. An internal email from management says consumer revenue has dipped 41% and "we cannot continue investing where subscriber interest does not support the investment"
110
326
594
599,468