MARKETECH APAC is a marketing-centric publication focusing on the Asia-Pacific region.
Philippines
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For KidsCan and Droga5, the answer comes via Reflections, a campaign that uses children’s footwear and the reflection of the child who should be wearing it to communicate the consequences of going without basic essentials.
#marketing #campaign #australia
marketech-apac.com/kidscan-b…
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A new curve to smartphone ads. 📱🎬
@LavaMobile and SW Network bring the Virat Curve 5G to life through a romance-led campaign designed to make smartphone advertising more story-driven.
#marketing #campaign #india
marketech-apac.com/sw-networ…
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SavourLife and Toscano has appointed Kill Boring Dead as its social media agency of record following separate competitive pitches, while securing a one-year contract with Always Fresh.
#marketing #agencyappointment #australia
marketech-apac.com/kill-bori…
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DOOH goes programmatic. 📡📊
Moving Walls is integrating its LMX supply with Magnite to connect APAC DOOH inventory with DSP buyers and make out-of-home media easier to plan and measure.
#marketing #partnership #asiapacific
marketech-apac.com/moving-wa…
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Collectors get a new playground. 🧸🎨
Singapore-born Play Nation makes its Malaysian debut with a flagship pop-up at The Exchange TRX, bringing collectibles, creative activities and playful experiences to local fans.
#retail #activation #southeastasia
marketech-apac.com/play-nati…
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Back online. 🔓
@DICTgovph and @CICCgovph lift the temporary ban after @discord commits to stronger online safety and child-protection measures.
#platforms #cybersecurity #philippines
marketech-apac.com/dict-lift…
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💼 "Great wealth marketing should give clients a reason to trust us across generations."
#leadership #marketing #singapore
marketech-apac.com/from-visi…
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Frasers Property activates its malls with gamified shopping, pet-friendly events and Halloween experiences designed to deepen community engagement across its retail destinations. 🛍️✨
#marketing #brandactivation #singapore
marketech-apac.com/frasers-p…
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Tourism glow-up starts here. 🇯🇵🤝🇲🇾
JTB Corporation and the Malaysia Tourism Promotion Board have signed a Memorandum of Cooperation to boost travel between the two countries.
#marketing #partnership #eastasia
marketech-apac.com/jtb-touri…
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Stories get an AI companion. 🤖
@PocketFM_App takes Sherpa, its AI-powered fiction-writing platform, global with a campaign spanning film, social, outdoor and print across India and the US.
#marketing #artificialintelligence #campaign
marketech-apac.com/pocket-fm…
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When F1® sounds like STINGGG. 🏎🟀 ⚡
STING and THE SHOUT GROUP are turning Formula 1 race energy into a multi-touchpoint brand experience across Malaysia and Singapore.
#marketing #campaign #malaysia
marketech-apac.com/the-shout…
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K-pop shopping just got closer to Singapore. 🛒
Bunjang launches its Official Store on @Carousell Singapore, bringing curated K-pop merchandise, collectibles and fashion directly to local shoppers.
#platforms #recommerce #singapore
marketech-apac.com/carousell…
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Three factions. One showdown. 🎮
@CallofDuty: Mobile – Garena brings its @HonkaiImpact3rd-themed ‘CODM Tayo’ activation to Manila, where Thunder, Flame and Reason will face off in ‘Faction Wars’.
#experientialmarketing #brandactivation #philippines
marketech-apac.com/call-of-d…
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COL Group International appoints MediaSpurs as its official partner in Poland, tasking the company with driving market development and new commercial opportunities for its growing microdrama business.
#marketing #partnership #global 🌍📱
marketech-apac.com/col-group…
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A syndrome worth catching. 🌆
Seoul's tourism board has launched "Absolutely in Seoul," a global campaign built around "Seoul Syndrome" — the longing travellers feel to return after experiencing the city's everyday charm.
#marketing #campaign #global
marketech-apac.com/seoul-inv…
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BBD on board. 🚌
@Flipkart's Big Billion Days festive campaign brings the shopping festival to Kolkata’s BBD Bagh bus routes, using the familiar “BBD! BBD!” call to connect the destination with Big Billion Days.
#marketing #campaign #india
marketech-apac.com/flipkart-…
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Enigma has teamed up with Burnet Institute and Hepatitis B Voices Australia on a campaign designed to challenge misconceptions around hepatitis B among Australia’s Chinese and Vietnamese communities. 🚧 ❤️
#marketing #campaign #australia
marketech-apac.com/burnet-in…
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Travel gets a perfect match. ✈️💘
@Mastercard teams up with Korean celebrity Dex for ‘Dream Match’, connecting Korean travellers with curated dining, shopping and entertainment experiences across Southeast Asia.
#marketing #campaign #southeastasia
marketech-apac.com/mastercar…
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.@OpenAI is bringing ChatGPT Ads to seven APAC markets—taking availability to more than 60 countries—where advertisers can get started through OpenAI's Ads Solutions team. marketech-apac.com/openai-br…
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Southeast Asia’s Savvy Shoppers spend 31% more per month, with their spending gap estimated at US$11.5B. But they’re not just chasing lower prices — trust matters too, Lazada and Cube’s new report finds. 🛍️📈
#marketing #consumerinsights #southeastasia
marketech-apac.com/seas-savv…
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