HAPPENING NOW: MARKETECH APAC officially started the virtual conference for the second day of ‘What’s NEXT 2023: Marketing in Asia Pacific’ conference! #marketing #whatsnext2023 #asiapacific
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After a short break, the conference continues as JJ Eastwood, managing director of @Carousell Media Group brings his keynote presentation on the rise of retail media. #marketing #whatsnext2023 #asiapacific
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In his presentation, Eastwood shares a global forecast on retail media.
Mar 1, 2023 · 3:35 AM UTC
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Eastwood presented the key drivers of retail media, which include first-party data, closed-loop attribution, contextuality relevant ads, audiences at scale and full-funnel campaigns.
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What's driving the retail media growth? Eastwood said that sponsored search ads make retail media networks grow.
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