building @saganpassport. I work furiously because I am furious that I have to work.

Encinitas, CA
We get good reviews. Just ask our customers! This is just the kind of service you can provide when you are PREMIUM priced. Just kidding, we charge less and do more. Keep up influencers.
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steve balls so hard he does live calls from planes
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You can read this book for free that will change your business. But instead you’ll vibe code some brittle trash tonight that your team doesn’t need. YOUVE BEEN WARNED
The full version is here. The Amazon version won't be updated for a few days. justinroffmarsh.substack.com…
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There are a few books that I find myself revisiting over and over again, and "The Gift of Therapy" by Irwin Yalom is certainly one of them for me. It has almost nothing to do with therapy and everything to do with empathy and interpersonal complexity. Here's an example from one of his chapters, and it's a story that I find myself thinking of often.... This is taken directly from the book and his website: --- "One of my favorite tales of healing, found in Hermann Hesse’s Magister Ludi, involves Joseph and Dion, two renowned healers, who lived in biblical times. Though both were highly effective, they worked in different ways. The younger healer, Joseph, healed through quiet, inspired listening. Pilgrims trusted Joseph. Suffering and anxiety poured into his ears vanished like water on the desert sand and penitents left his presence emptied and calmed. On the other hand, Dion, the older healer, actively confronted those who sought his help. He divined their unconfessed sins. He was a great judge, chastiser, scolder, and rectifier, and he healed through active intervention. Treating the penitents as children, he gave advice, punished by assigning penance, ordered pilgrimages and marriages, and compelled enemies to make up. The two healers never met, and they worked as rivals for many years until Joseph grew spiritually ill, fell into dark despair, and was assailed with ideas of self-destruction. Unable to heal himself with his own therapeutic methods, he set out on a journey to the south to seek help from Dion. On his pilgrimage, Joseph rested one evening at an oasis, where he fell into a conversation with an older traveler. When Joseph described the purpose and destination of his pilgrimage, the traveler offered himself as a guide to assist in the search for Dion. Later, in the midst of their long journey together the old traveler revealed his identity to Joseph. Mirabile dictu: he himself was Dion — the very man Joseph sought.Without hesitation Dion invited his younger, despairing rival into his home, where they lived and worked together for many years. Dion first asked Joseph to be a servant. Later he elevated him to a student and, finally, to full colleagueship. Years later, Dion fell ill and on his deathbed called his young colleague to him in order to hear a confession. He spoke of Joseph’s earlier terrible illness and his journey to old Dion to plead for help. He spoke of how Joseph had felt it was a miracle that his fellow traveler and guide turned out to be Dion himself. Now that he was dying, the hour had come, Dion told Joseph, to break his silence about that miracle. Dion confessed that at the time it had seemed a miracle to him as well, for he, too, had fallen into despair. He, too, felt empty and spiritually dead and, unable to help himself, had set off on a journey to seek help. On the very night that they had met at the oasis he was on a pilgrimage to a famous healer named Joseph. HESSE’S TALE HAS always moved me in a preternatural way. It strikes me as a deeply illuminating statement about giving and receiving help, about honesty and duplicity, and about the relationship between healer and patient. The two men received powerful help but in very different ways. The younger healer was nurtured, nursed, taught, mentored, and parented. The older healer, on the other hand, was helped through serving another, through obtaining a disciple from whom he received filial love, respect, and salve for his isolation. But now, reconsidering the story, I question whether these two wounded healers could not have been of even more service to one another. Perhaps they missed the opportunity for something deeper, more authentic, more powerfully mutative. Perhaps the real therapy occurred at the deathbed scene, when they moved into honesty with the revelation that they were fellow travelers, both simply human, all too human. The twenty years of secrecy, helpful as they were, may have obstructed and prevented a more profound kind of help. What might have happened if Dion’s deathbed confession had occurred twenty years earlier, if healer and seeker had joined together in facing the questions that have no answers? All of this echoes Rilke’s letters to a young poet in which he advises, “Have patience with everything unresolved and try to love the questions themselves.” I would add: “Try to love the questioners as well.”
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So what’s the answer? Start with: Eli Goldratt And graduate to @justinroffmarsh
Here’s why Greg is wrong, from someone who bought, grew, and sold one of these: Nobody running of these is dumb, and the fact that they've survived is testament to the fact that they're smart. To me, baked into this strategy is a sense of paternalism. Look at these dumb boomers. I can come in with absolutely zero industry experience and a Claude Code subscription and change this industry!! The most pervasive dynamic within Main Street businesses is resource scarcity. Not enough time or money to do any of the million things that you plan to. Awesome, so you want to do some big Claude Code thing? Cool, you're going to need to find time to do that between figuring out how to repair the trucks, fix your broken Google My Business listing, and not take a salary that month because of the reinvestment you're making with the hope that it will pay off. Getting a CRM implemented correctly is hard enough!! You need managers who enforce the process, employees who change their habits, and someone accountable when things break. Now try rebuilding delivery around AI WHILE KEEPING THE BUSINESS ALIVE AND SERVICING DEBT. You come in full of piss and vinegar and on day four your operations manager quits because she liked doing things the old way, and suddenly you’re covering her job instead of building agents. Greg acknowledges key-person risk, but it deserves far more weight in his economics. The people, process, and change management required to make even basic technology productive can consume years. Innovation has to improve the performance of the whole business. Justin Roff-Marsh and I have discussed the sequence: identify the constraint, get more productive use from its existing capacity, then add capacity where necessary to increase throughput. Said another way ---If an accounting firm’s bottleneck is senior review, generating drafts ten times faster may just create a bigger queue. You have to show how AI frees the reviewer, change the workflow so that capacity gets used, and then upgrade whatever limits further growth. Technological innovation must drive global maxima, not local maxima. Even real savings elsewhere need to be converted into lower expenses (which is only weak replacement) or redeployed against the constraint. A list of automated tasks tells me very little about how much more profitable work the firm can complete. Now put a large, expensive acquisition loan underneath that transition. In the SBA buying range, debt payments compete with the money you need for implementation, training, replacement hires, and additional capacity. Saving people time doesn’t automatically remove their salaries. Your plan is to do what? Have Betty train you in the first three weeks to replace her, and then you're gonna fire her. Let me know how that goes for you with a big ass loan due every month. More than likely you're going to end up keeping Betty and adding a bunch of AI expenses, which are going to reduce all of your fancy pre-acquisition projections. You can spend months paying for the existing payroll, new software, and human review before realizing any savings.... If at all. And cutting a support role can make your scarce, expensive specialists less productive if they inherit its work. Ultimately a playbook like the below is achievable but requires an enormous amount of experience, judgment, skill, etc. And the idea that a corporate refugee is going to parachute in out of their W2 with a couple agents and transform a business model fundamentally feels like something that someone who's never tried to do it before in a real business would say. I'm happy to have this debate with anybody who'd like to have it. I've both owned these businesses and built agents in an enormous number of these categories referenced.
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Jon Matzner retweeted
Replying to @MatznerJon
I have bought 11 SMBs and this terrifies me. People are going to risk EVERYTHING on this thesis and they are going to learn a BRUTAL lesson. The firestorm you encounter post-close is like nothing else!
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Jon Matzner retweeted
Replying to @MatznerJon
I sell AI for a living at a major tech company, this is all accurate. Change management is very difficult.
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Jon Matzner retweeted
Replying to @MatznerJon
Would be swell if this story began and ended with me being smarter than you and buying a home service franchise. First install, dude fell through ceiling and broke his back. Homeowner was there. Was brutal. First in a comedy of errors that lasted over year, ending with the whole franchise system melting down. Lots of bankruptcies and broken lives. Looks like I ought to write a full post about it.
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If you know who Cedric is and his writing this is 100x funnier
Replying to @MatznerJon
In general, if you take your business advice from Greg Isenberg, you deserve what’s coming your way.
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Here’s why Greg is wrong, from someone who bought, grew, and sold one of these: Nobody running of these is dumb, and the fact that they've survived is testament to the fact that they're smart. To me, baked into this strategy is a sense of paternalism. Look at these dumb boomers. I can come in with absolutely zero industry experience and a Claude Code subscription and change this industry!! The most pervasive dynamic within Main Street businesses is resource scarcity. Not enough time or money to do any of the million things that you plan to. Awesome, so you want to do some big Claude Code thing? Cool, you're going to need to find time to do that between figuring out how to repair the trucks, fix your broken Google My Business listing, and not take a salary that month because of the reinvestment you're making with the hope that it will pay off. Getting a CRM implemented correctly is hard enough!! You need managers who enforce the process, employees who change their habits, and someone accountable when things break. Now try rebuilding delivery around AI WHILE KEEPING THE BUSINESS ALIVE AND SERVICING DEBT. You come in full of piss and vinegar and on day four your operations manager quits because she liked doing things the old way, and suddenly you’re covering her job instead of building agents. Greg acknowledges key-person risk, but it deserves far more weight in his economics. The people, process, and change management required to make even basic technology productive can consume years. Innovation has to improve the performance of the whole business. Justin Roff-Marsh and I have discussed the sequence: identify the constraint, get more productive use from its existing capacity, then add capacity where necessary to increase throughput. Said another way ---If an accounting firm’s bottleneck is senior review, generating drafts ten times faster may just create a bigger queue. You have to show how AI frees the reviewer, change the workflow so that capacity gets used, and then upgrade whatever limits further growth. Technological innovation must drive global maxima, not local maxima. Even real savings elsewhere need to be converted into lower expenses (which is only weak replacement) or redeployed against the constraint. A list of automated tasks tells me very little about how much more profitable work the firm can complete. Now put a large, expensive acquisition loan underneath that transition. In the SBA buying range, debt payments compete with the money you need for implementation, training, replacement hires, and additional capacity. Saving people time doesn’t automatically remove their salaries. Your plan is to do what? Have Betty train you in the first three weeks to replace her, and then you're gonna fire her. Let me know how that goes for you with a big ass loan due every month. More than likely you're going to end up keeping Betty and adding a bunch of AI expenses, which are going to reduce all of your fancy pre-acquisition projections. You can spend months paying for the existing payroll, new software, and human review before realizing any savings.... If at all. And cutting a support role can make your scarce, expensive specialists less productive if they inherit its work. Ultimately a playbook like the below is achievable but requires an enormous amount of experience, judgment, skill, etc. And the idea that a corporate refugee is going to parachute in out of their W2 with a couple agents and transform a business model fundamentally feels like something that someone who's never tried to do it before in a real business would say. I'm happy to have this debate with anybody who'd like to have it. I've both owned these businesses and built agents in an enormous number of these categories referenced.
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Since a lot of people are following me after this post, as a reminder this account is a postmodern living art installation designed to blur the line between fact and fiction and make you question what if anything is true written by people on the internet talking about business, or is this all just a big sales funnel to sell an info product while I tell other people to buy plumbing companies from my podcast studio
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Jon Matzner retweeted
I would love nothing more than to be a “forward deployed engineer” in my company all day but with 400 people that is just a dream.
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Jon Matzner retweeted
Replying to @MatznerJon
We've taken "just add tech" to an entirely new level. This guy tweeted about this months ago. It was dumb then, it's dumb now. I love it when I see people WHO HAVE NEVER ACQUIRED A BUSINESS, talk about 'roll ups'. I hate it when ETA bros do it. I hate it when tech guys say it. "Just roll it up..." "Private equity everything..." (remember that guy?) They have no idea how hard it is to do ONE SUCCESSFUL small business acquisition. They have no idea what it's like, day to day, to operate an SMB. They have no idea how fragile these businesses are. They also have no idea how much a lot of people hate AI and are going to fight it tooth and nail. Silicon Valley crack is the best crack, tho. So expect to see more and more of this.
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Jon Matzner retweeted
Replying to @MatznerJon
holy shit this was cathartic to read. I've helped a few PEs with over a dozen rollups and every time they say the value came in the change management process that I go through with them. Every other consultant/agency just slaps claude and tries to hold zero responsibility for the hard shit lmao I kneel to you big dawg, because you put this in words that let my mind heal a bit over the weekend. stealing some of this for my next few meetings with some PE dudes
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Jon Matzner retweeted
Agreed. Our company name: Freedom with AI. Our whole thesis at one point was Corporate to AI entrepreneur. Reality proved us wrong. And every Dev shop trying to AI-fy SMBs and mid-market companies are creating quite a bit of frustration in addition to may be some productivity gains. As of now, Empowered Betty leveraging AI will supersede any effort to automate her.
Here’s why Greg is wrong, from someone who bought, grew, and sold one of these: Nobody running of these is dumb, and the fact that they've survived is testament to the fact that they're smart. To me, baked into this strategy is a sense of paternalism. Look at these dumb boomers. I can come in with absolutely zero industry experience and a Claude Code subscription and change this industry!! The most pervasive dynamic within Main Street businesses is resource scarcity. Not enough time or money to do any of the million things that you plan to. Awesome, so you want to do some big Claude Code thing? Cool, you're going to need to find time to do that between figuring out how to repair the trucks, fix your broken Google My Business listing, and not take a salary that month because of the reinvestment you're making with the hope that it will pay off. Getting a CRM implemented correctly is hard enough!! You need managers who enforce the process, employees who change their habits, and someone accountable when things break. Now try rebuilding delivery around AI WHILE KEEPING THE BUSINESS ALIVE AND SERVICING DEBT. You come in full of piss and vinegar and on day four your operations manager quits because she liked doing things the old way, and suddenly you’re covering her job instead of building agents. Greg acknowledges key-person risk, but it deserves far more weight in his economics. The people, process, and change management required to make even basic technology productive can consume years. Innovation has to improve the performance of the whole business. Justin Roff-Marsh and I have discussed the sequence: identify the constraint, get more productive use from its existing capacity, then add capacity where necessary to increase throughput. Said another way ---If an accounting firm’s bottleneck is senior review, generating drafts ten times faster may just create a bigger queue. You have to show how AI frees the reviewer, change the workflow so that capacity gets used, and then upgrade whatever limits further growth. Technological innovation must drive global maxima, not local maxima. Even real savings elsewhere need to be converted into lower expenses (which is only weak replacement) or redeployed against the constraint. A list of automated tasks tells me very little about how much more profitable work the firm can complete. Now put a large, expensive acquisition loan underneath that transition. In the SBA buying range, debt payments compete with the money you need for implementation, training, replacement hires, and additional capacity. Saving people time doesn’t automatically remove their salaries. Your plan is to do what? Have Betty train you in the first three weeks to replace her, and then you're gonna fire her. Let me know how that goes for you with a big ass loan due every month. More than likely you're going to end up keeping Betty and adding a bunch of AI expenses, which are going to reduce all of your fancy pre-acquisition projections. You can spend months paying for the existing payroll, new software, and human review before realizing any savings.... If at all. And cutting a support role can make your scarce, expensive specialists less productive if they inherit its work. Ultimately a playbook like the below is achievable but requires an enormous amount of experience, judgment, skill, etc. And the idea that a corporate refugee is going to parachute in out of their W2 with a couple agents and transform a business model fundamentally feels like something that someone who's never tried to do it before in a real business would say. I'm happy to have this debate with anybody who'd like to have it. I've both owned these businesses and built agents in an enormous number of these categories referenced.
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This guy SMBs.
Replying to @MatznerJon
Bro, I told you that in confidence?!? We had a guy go into an attic on his own and made it about a foot. Immediate termination.
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I know someone on this app who is smarter than me and bought a home service franchise. And on the first install of the first day, their installer fell through the floor, broke their back, and ended up in the hospital. He had to show up to find his installer moaning on the staircase.
Harvard MBAs buying their first HVAC business only to see the lead tech with the only license quit immediately when the deal is announced
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technically, it was the ceiling, but when is the truth ever mattered on the Internet?
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I aspire to live more aligned with berg energy
Confession: the yellow profile pic is a lie, this is my natural state
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@KrissBergTweets did hoot give you that hat berg
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ALT preach christina aguilera GIF

People will hire a young person, never train them or give them direction or structure, never give them a chance to succeed and then complain that "the young people" don't like to work. Hiring someone is a responsibility and, often, a lot of work. If you're not willing to put in the time to teach an inexperienced person how to do the work, don't hire young people.
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