Kinda the reason why it’s been so difficult to get back on YT. How do you make content that:
A: is clickbait enough to gain attention
B: is not over the top with extreme wording for every event
C: still delivers on accuracy for the overall event.
If YouTube weather was around on 4/27/11 this is exactly what I would expect to see for a generational event.
The problem is this messaging is used EVERY SINGLE TIME. If every event is exceptional or “not good” or “no way” then nothing is. And one day people will tune it out.